Email marketing: plain / text
Good day,
In continuation of the topic I would like to focus on such a part of email newsletters as the plain / text version.
First of all, what is plain / text? Wikipedia says:
Under the cat we will discuss how to effectively and efficiently conduct mailing lists for recipients of letters in this format.
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It is annoying that not all mailing services allow you to create combined mailings. In most cases, you are given only a single HTML editor or field for source code in which you can create your template. But the same mailchimp and pardot have the necessary functionality to distribute user preferences and send them in the required format.
In one of his topics, comrade dudeonthehorse wrote that a link to viewing a letter in a browser is an unnecessary thing that only shows the lack of professionalism of the mailing list designer. This is, in principle, the case, but only applies to the HTML version of the list. In the case of plain / text, everything is different. After all, it is extremely logical to show the user at the very beginning of the letter a line of this type:
This is different than with the HTML version, because in it you can operate with images, headings, links and text selections to attract the user to individual elements of the letter. In the case of a text version of these goodies, we cannot see, which unambiguously leads to a shortage of attention of the addressee. The only solution would be to reduce the text and the number of paragraphs without losing the basic meaning for faster perception of information.
But even here we have several tricks for highlighting areas:
I do not argue, much is obvious, but it will be extremely useful to many sites, because their mailings often come together in one paragraph, and it is almost impossible to read such letters - you just want to delete and forget.
In continuation of the topic I would like to focus on such a part of email newsletters as the plain / text version.
First of all, what is plain / text? Wikipedia says:
Text data (also text format) is a sequence of characters in a computer, in the strict sense of the term, corresponding to the text / plain MIME type.
Under the cat we will discuss how to effectively and efficiently conduct mailing lists for recipients of letters in this format.
')
By the way
It is annoying that not all mailing services allow you to create combined mailings. In most cases, you are given only a single HTML editor or field for source code in which you can create your template. But the same mailchimp and pardot have the necessary functionality to distribute user preferences and send them in the required format.
Browser View Link
In one of his topics, comrade dudeonthehorse wrote that a link to viewing a letter in a browser is an unnecessary thing that only shows the lack of professionalism of the mailing list designer. This is, in principle, the case, but only applies to the HTML version of the list. In the case of plain / text, everything is different. After all, it is extremely logical to show the user at the very beginning of the letter a line of this type:
HTML %url%, . , ---> (%url%)Content
This is different than with the HTML version, because in it you can operate with images, headings, links and text selections to attract the user to individual elements of the letter. In the case of a text version of these goodies, we cannot see, which unambiguously leads to a shortage of attention of the addressee. The only solution would be to reduce the text and the number of paragraphs without losing the basic meaning for faster perception of information.
But even here we have several tricks for highlighting areas:
, . , ---> (%url%)
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. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.
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, . --->(http://somedomain.com) . , , , ---> (http://somedomain.com/user.php?lang=ru&action=showuser&blablabla=trollolo&backurl=http://habrahabr.ru)
, ( !), , , , /.
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.
, %name%, %company%
%website%, %phone_number%
--->(%unsubscribe_link%)
--->(%change_format_link%)
Epilogue
I do not argue, much is obvious, but it will be extremely useful to many sites, because their mailings often come together in one paragraph, and it is almost impossible to read such letters - you just want to delete and forget.
Source: https://habr.com/ru/post/120947/
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