
This is what happens if you make fonts in an advertisement and the active menu item in one font.
At the same time quite a way to make an ad with a roll-over CTR (read, cheap traffic).
It is gratifying that it is precisely Group who does this. Inflated before the IPO, or what? (it is likely that the coverage interests investors not much less than financial indicators).
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Asks for a blog where they discuss getting traffic from social networks and where you can discuss groupon preparation for ipo, but probably most of all through interfaces. After all, this is, in fact, a serious puncture in usability.
upd: caught another ad. The link was like this: click.ad1.ru/?r=alka id], after it was already redirected to Grupon. So, most likely, these are partners having fun. How the ad passed moderation is still unclear.