Question: how to estimate start-up marketing costs?
So, there is a good idea and investor. Now I am writing a business plan in order to understand whether it is enough money and how much co-investors will be required. By the way, the start-up practically does not use Web 2.0 technology. Calculated the price of development. And about the cost of marketing, I want to consult.
The task for 7 months to get 5,000 active regular users. I will not disclose the idea of the service itself, of course, for the time being, but for an analogy you can imagine something like smartresponder.ru .
Those. business model is not advertising, but user fees. Each user is essentially a client. Those. in fact, in 7 months you need to acquire 5,000 regular customers.
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I understand that in order to receive one customer several hundreds of interested must view the site. But for this area I do not know the conversion rates.
If, for example, 400 visitors give one regular customer, then it will be necessary to organize 2 million views by the target audience. And it is obvious that on Google Adsense such a task will be very expensive. There are press releases, bloggers, maybe offline media and, in short, everything that I’m not guided by.
The term of 7 months as well as the number of customers, of course, are given for orientation. Ideal proportion: 800 Russian-speaking clients and 4200 English-speaking.
Attention, QUESTION : how much money is needed to achieve this result?
I would be very grateful for any comments.
The task for 7 months to get 5,000 active regular users. I will not disclose the idea of the service itself, of course, for the time being, but for an analogy you can imagine something like smartresponder.ru .
Those. business model is not advertising, but user fees. Each user is essentially a client. Those. in fact, in 7 months you need to acquire 5,000 regular customers.
')
I understand that in order to receive one customer several hundreds of interested must view the site. But for this area I do not know the conversion rates.
If, for example, 400 visitors give one regular customer, then it will be necessary to organize 2 million views by the target audience. And it is obvious that on Google Adsense such a task will be very expensive. There are press releases, bloggers, maybe offline media and, in short, everything that I’m not guided by.
The term of 7 months as well as the number of customers, of course, are given for orientation. Ideal proportion: 800 Russian-speaking clients and 4200 English-speaking.
Attention, QUESTION : how much money is needed to achieve this result?
I would be very grateful for any comments.
Source: https://habr.com/ru/post/12058/
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