Textbook on contextual advertising (Babayev, Evdokimov, Ivanov)

Hello. I was given a review book on contextual advertising.

Prior to this, the market saw only two materials on this topic - from Begun and from Yakovlev. The topic was not fully disclosed.

Well, let's take a plus:
- Normal design (which is rare in our environment), quality paper (nice to hold in hands), low price
- The guys gathered under one cover the best practitioners of Runet. I really don't know everyone. But the qualifications of the same Dovzhikov, Babayev, Amilyushchenko, Veselov, Kuchumov and another 2-3 people are not in doubt
- A cool structure ... a separate block was allocated to each target audience (clients, context managers, RA owners, analysts, shop assistants)

- Several themes were burned - non-standard techniques, dirty technologies
- Very cool analytics chapter (icontext?)
- There is a separate chapter for moneymakers ... the hand of Dima and Denis Kuchumov is visible
- 300 rubles to the account as a gift from seopult
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Of the minuses:
- In some places, another style slips ... apparently, the editor didn’t brush everything up everywhere
- In some places there is an overload in graphs and figures, they are difficult to perceive, it is possible to explain everything with more simple examples
- There are typos and factual errors ... I sent them to the authors by mail, I hope, in the next edition they will correct
- Google Adwords tool poorly disclosed
- Where is the chapter on social media advertising? This is not quite the context, but in applications you could put

Verdict. Buy now. So far, better and fresher information is simply not available on the market.