Social Media Monitoring
Do you promote in social media? Then this article is for you. Someone will find new information for themselves, and someone will be able to share their own rich experience.
A few more questions that you need to answer before reading)) What program or service do you use in social media? Are your needs met? Do you monitor your brand on the Internet? Do you use a specific service for monitoring or do it by your own efforts?
Naturally, we already understand how important it is to use social media to promote your brand, but the idea that monitoring the references and analyzing competitors is a platform for building communication does not come to everyone.
')
There are many tools to track user activity. The question remains open - What means for monitoring exist and which ones are the best ?!
I will not write much, I will provide statistics (source of flowtown) and my comments based on my own SMM work experience in the Ingria Business Incubator.
1. What factors influence the choice of tools for monitoring social media?
The options are arranged in the following sequence:
1. Provided Metrics
2. Interface
3. Integration with various social media.
4. Price
5. Ability to schedule updates
I would vote for 3 points, because there is not enough space where you can integrate all social media and get statistics and monitoring of references in the same place.
Speaking about the fourth point (price), most responded that they are willing to pay less than $ 100 for a service that allows you to monitor social media. I think that in Russia the percentage will certainly be no less!
2. Are you satisfied with the service you use to monitor social media?
Most responded that they are quite satisfied with the service, but if something new appears, they are ready to consider such an option. By the way, a good idea for a startup))
3. What are you using twitter for and how many accounts do you have?
For most, Twitter is business and personal communication. 47% use only one account.
I, for example, have 4 accounts, so I cannot do without a special service.
4. What services do you use to work with Twitter? (study conducted using survey.io)
The results include not only special twitter clients, but also analytics tools, mobile applications, auto-follow and others. The leading place is occupied by Seesmic Desktop, TweetDeck, Tweetie. And what are you using?
5. I am sure that most of them have their own preferences for the programs they use, but below is a complete and rather curious list of free (and not only) services that you can use for monitoring and planning.
Now try to answer the questions that were at the very beginning:
What program or service do you use in social media? Are your needs met? Do you monitor your brand on the Internet? Do you use a specific service for monitoring or do it by your own efforts?
A few more questions that you need to answer before reading)) What program or service do you use in social media? Are your needs met? Do you monitor your brand on the Internet? Do you use a specific service for monitoring or do it by your own efforts?
Naturally, we already understand how important it is to use social media to promote your brand, but the idea that monitoring the references and analyzing competitors is a platform for building communication does not come to everyone.
')
There are many tools to track user activity. The question remains open - What means for monitoring exist and which ones are the best ?!
I will not write much, I will provide statistics (source of flowtown) and my comments based on my own SMM work experience in the Ingria Business Incubator.
1. What factors influence the choice of tools for monitoring social media?
The options are arranged in the following sequence:
1. Provided Metrics
2. Interface
3. Integration with various social media.
4. Price
5. Ability to schedule updates
I would vote for 3 points, because there is not enough space where you can integrate all social media and get statistics and monitoring of references in the same place.
Speaking about the fourth point (price), most responded that they are willing to pay less than $ 100 for a service that allows you to monitor social media. I think that in Russia the percentage will certainly be no less!
2. Are you satisfied with the service you use to monitor social media?
Most responded that they are quite satisfied with the service, but if something new appears, they are ready to consider such an option. By the way, a good idea for a startup))
3. What are you using twitter for and how many accounts do you have?
For most, Twitter is business and personal communication. 47% use only one account.
I, for example, have 4 accounts, so I cannot do without a special service.
4. What services do you use to work with Twitter? (study conducted using survey.io)
The results include not only special twitter clients, but also analytics tools, mobile applications, auto-follow and others. The leading place is occupied by Seesmic Desktop, TweetDeck, Tweetie. And what are you using?
5. I am sure that most of them have their own preferences for the programs they use, but below is a complete and rather curious list of free (and not only) services that you can use for monitoring and planning.
Now try to answer the questions that were at the very beginning:
What program or service do you use in social media? Are your needs met? Do you monitor your brand on the Internet? Do you use a specific service for monitoring or do it by your own efforts?
Source: https://habr.com/ru/post/120382/
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