During fashion and money: mobile application development
Recently, I constantly hear about how my acquaintances begin to develop applications for mobile devices. They are becoming more and more. Do not understand where these commands come from? And where do they find developers? The only answer is a trend and everyone wants to get into fashion and money.
A little thought, I decided to collect tips for those who are starting to develop mobile applications, I believe that it will be useful))
To start developing an application you need:
• Analyze mobile platforms (it is necessary to understand the features)
• Analyze mobile devices (features)
• Recruit a development team
• Make a possible budget
• Build a marketing strategy
In order to properly get in the course, you need to answer the following questions:
• Which business sectors need to enter the mobile market?
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Current industries for application development:
• Business: planning and management
• Communication
• Education
• Fun, games
• Finance: money management, banking services
• Geolocation
• Medicine and Fitness
• News
• Social networks and blogs
• Video and music
• What are the features of consumer behavior?
Interesting pattern of consumer behavior in Japan, USA and Europe (according to comscore.com)
• How to make the application more efficient to use by the end user?
A good mobile application should combine three properties:
1. Ease of use. This means an intuitive design and a combination of all the capabilities of a mobile device. The most popular platforms are iPhone and Android, they have a lot in common, but a thoughtful application will include features that use the features of each of them.
2. Engagement. The app should be fascinating. The most popular applications are games. But those that are not games also have an element of entertainment. The application can use a huge amount of functionality that is even hard to imagine, but the best way to get a person to use it is to introduce an element of entertainment.
3. Benefit. The application should bring significant user benefits. Then he will use it for a long time.
• What are the features of monetization in the Russian market?
It is clear that in Russia the situation is different than in the American or European markets. Active positions have already been taken by several companies that specialize in application development, they understand what the market needs and how to do it.
It is believed that about 90 percent of developers can not succeed and return the money that was invested in their projects.
In fact, Russia is the most profitable market for mobile software manufacturers. Only 7% of mobile subscribers use smartphones in our country. For comparison: in Western Europe - 28%. The Russian smartphone market in the coming years, according to forecasts, expects a titanic growth. So start developing applications now.
Summing up:
Probably, the above are the main aspects that you should think about before starting the development of mobile applications. When the first application is developed by you, experience will appear, you will receive feedback from users, you will consider it and the next application will be much better. There are many posts on the Internet, when developers talk about their experiences, they will also be useful to read.
It is also useful to listen to the people who are engaged in this, just on the topic of creating mobile applications will be an interesting event on June 2 in the Ingria Business Incubator (St. Petersburg). Several speakers are invited, both from the agency and the customer. For more information, visit ingria-startup.ru/novosti1/novosti/lead_the_way_sozdanie_mobilnih_prilozhenii
Some more interesting facts and mobile app market:
• TOP mobile social media leads Facebook in Europe and the USA, and in Japan it is Mixi
• Statistics show that by 2014, about 79.6 billion mobile applications will be downloaded
• The mobile app industry will be $ 35 billion by 2014
A little thought, I decided to collect tips for those who are starting to develop mobile applications, I believe that it will be useful))
To start developing an application you need:
• Analyze mobile platforms (it is necessary to understand the features)
• Analyze mobile devices (features)
• Recruit a development team
• Make a possible budget
• Build a marketing strategy
In order to properly get in the course, you need to answer the following questions:
• Which business sectors need to enter the mobile market?
')
Current industries for application development:
• Business: planning and management
• Communication
• Education
• Fun, games
• Finance: money management, banking services
• Geolocation
• Medicine and Fitness
• News
• Social networks and blogs
• Video and music
• What are the features of consumer behavior?
Interesting pattern of consumer behavior in Japan, USA and Europe (according to comscore.com)
• How to make the application more efficient to use by the end user?
A good mobile application should combine three properties:
1. Ease of use. This means an intuitive design and a combination of all the capabilities of a mobile device. The most popular platforms are iPhone and Android, they have a lot in common, but a thoughtful application will include features that use the features of each of them.
2. Engagement. The app should be fascinating. The most popular applications are games. But those that are not games also have an element of entertainment. The application can use a huge amount of functionality that is even hard to imagine, but the best way to get a person to use it is to introduce an element of entertainment.
3. Benefit. The application should bring significant user benefits. Then he will use it for a long time.
• What are the features of monetization in the Russian market?
It is clear that in Russia the situation is different than in the American or European markets. Active positions have already been taken by several companies that specialize in application development, they understand what the market needs and how to do it.
It is believed that about 90 percent of developers can not succeed and return the money that was invested in their projects.
In fact, Russia is the most profitable market for mobile software manufacturers. Only 7% of mobile subscribers use smartphones in our country. For comparison: in Western Europe - 28%. The Russian smartphone market in the coming years, according to forecasts, expects a titanic growth. So start developing applications now.
Summing up:
Probably, the above are the main aspects that you should think about before starting the development of mobile applications. When the first application is developed by you, experience will appear, you will receive feedback from users, you will consider it and the next application will be much better. There are many posts on the Internet, when developers talk about their experiences, they will also be useful to read.
It is also useful to listen to the people who are engaged in this, just on the topic of creating mobile applications will be an interesting event on June 2 in the Ingria Business Incubator (St. Petersburg). Several speakers are invited, both from the agency and the customer. For more information, visit ingria-startup.ru/novosti1/novosti/lead_the_way_sozdanie_mobilnih_prilozhenii
Some more interesting facts and mobile app market:
• TOP mobile social media leads Facebook in Europe and the USA, and in Japan it is Mixi
• Statistics show that by 2014, about 79.6 billion mobile applications will be downloaded
• The mobile app industry will be $ 35 billion by 2014
Source: https://habr.com/ru/post/120095/
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