How do you feel about Steve Jobs?
I asked five acquaintances of IT people about it - the answer was a bit predictable: “Nothing like that, normal man, still talent, no matter how cool”. But the American journalist
Carmen Gallo is specifically about it.

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Mann, Ivanov and Ferber released his book
Jobs Rules. Universal principles of success from the leader Apple , and I happened to read it. I don’t know if you will like it, but it’s unlikely to leave it indifferent (indifferent?): It’s so imbued with sincere admiration, even the author’s delight before Jobs.
I wanted to chide the translators for the Russian name, after all, “insanely different principles of success” is not really “universal principles”. It’s good that he didn’t hurry with this, because they conveyed Mr. Gallo’s thoughts very precisely: “
To find a direction, we must look at him carefully. Jobs is extremely closed, but on his way he left a lot of keys to overwhelming success. have to do is watch . "
And the whole, the whole book sounds in the same spirit: Steve is our messiah, and his experience is the diamonds of pure water in the suffocating swamp of banal entrepreneurship. Laugh and put aside, they say, have we seen these "Apple Fanboys"? Do not hurry.
With all his fanaticism, Gallo (laureate of "Emmy", by the way) very carefully analyzes Jobs' activities, and (if you have the desire and a couple of hours of free time), there is something to think about and have something to try on to your own life. Much of the material is facts, quotes, examples. In short, the specifics.
The book is easy to read - a simple language, a clear statement, iridescent mood of innovation, breakthroughs and achievements. It is published, as usual, "to go".
In a word:
- A great gift to the fan of "Apple" (although - probably already bought);
- A good gift to the hater of "Apple" (there is something postebatsya);
- a good reading for IT specialists for general development;
- 240 pages of pure inspiration for a startup.
But still. The first chapter of the book is called “What would Steve do?”. And in any way I can’t imagine Steve writing such a book about anyone.
Jobs Rules page on the website of the publishing house “Myth” (excerpts, reviews)Lifehacker Review"Jobs Rules" on Goodreads -
3.7 / 5
"Jobs Rules" on Amazon -
4.5 / 5Jobs Rules on Ozon -
4/5