Live Earth Live Broadcasting will be available online.

On July 7, the MSN portal, including its Russian version, will start the live broadcast of Live Earth concerts held in the USA, UK, Australia, Japan, China, South Africa, Brazil, Germany, and Turkey. Madonna, Beastie Boys, Black Eyed Peas, Red Hot Chili Peppers, The Smashing Pumpkins, Duran Duran, Foo Fighters, Genesis, Metallica, Pussycat Dolls, Kelly Clarkson, The Police, Alicia Keys, Bon Jovi, Snoop Dogg, Enrique Iglesias, Shakira, Linkin Park, Lenny Kravitz and many other artists.

“The Live Earth campaign, aimed at drawing attention to the issue of climate change, was organized by Al Gore and supported by world celebrities and musicians. The MSN portal is the exclusive media partner of this campaign, which, having a standard monthly audience of half a billion people, will attract a large audience and achieve maximum coverage (in particular, in those countries where concerts do not pass), ”said Elena Prokudina, PR- Manager, Online Services Group, Russian Microsoft.

The broadcast will begin simultaneously on all continents - at night on July 7 (for the residents of Russia living by Moscow time, the broadcast player will be available from 4 am) and will last 24 hours. The video player will allow you to switch between live broadcasts, past concerts, a photo gallery of performers, Live Earth videos and artists. In addition, you can create your playlists and send to friends. The video stream is encoded in Windows Media format, so it will be available in all browsers for which there is a plugin that allows you to play streams in this format, in particular, IE and Firefox.