Vedomosti introduces a paid subscription to the electronic version of the newspaper
In principle, there is nothing surprising in the fact that the Russian edition introduces a monetization system, which is already used by such newspapers as the Financial Times and The Wall Street Journal. The fact is that these publications, or rather, the companies that own these publications, are shareholders of Vedomosti. As a result, from May 30 of this year, users will not be able to just get the necessary information from the Vedomosti website; the full version of the electronic version of the new number will be available only by subscription for registered users of the site.
A subscription, by the way, is not so cheap, full information on prices can be obtained on the website of the newspaper itself, a reference is given below. In general, there is nothing surprising in the fact that the publication monetizes the electronic version, but for “our person”, you see, this is very surprising. It would be interesting to know how effective this model turned out to be for Vedomosti.
I recently read the news that attendance at The New York Times, which also introduced a paid subscription to its materials, has fallen by about a quarter since the introduction of the paid subscription. In principle, it was clear that there were fewer visitors, but the newspaper now received readers who can really pay for the materials they receive.
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The management of "Vedomosti" believes that readers will pay for the information, since the materials provided by the publication are of very high quality. By the way, the site "Vedomosti" was launched in 1999, at the same time with the release of a printed number. According to the Gallup Web-Index, as of March 2011, the Vedomosti audience from Russia amounted to 3 million people.
Do you think this model will justify the monetization of the print website in Russia?
Via Vedomosti
A subscription, by the way, is not so cheap, full information on prices can be obtained on the website of the newspaper itself, a reference is given below. In general, there is nothing surprising in the fact that the publication monetizes the electronic version, but for “our person”, you see, this is very surprising. It would be interesting to know how effective this model turned out to be for Vedomosti.
I recently read the news that attendance at The New York Times, which also introduced a paid subscription to its materials, has fallen by about a quarter since the introduction of the paid subscription. In principle, it was clear that there were fewer visitors, but the newspaper now received readers who can really pay for the materials they receive.
')
The management of "Vedomosti" believes that readers will pay for the information, since the materials provided by the publication are of very high quality. By the way, the site "Vedomosti" was launched in 1999, at the same time with the release of a printed number. According to the Gallup Web-Index, as of March 2011, the Vedomosti audience from Russia amounted to 3 million people.
Do you think this model will justify the monetization of the print website in Russia?
Via Vedomosti
Source: https://habr.com/ru/post/119516/
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