iPhone on the phone market: 5% of volume, 20% of revenue, 55% of profit
Finnish analyst firm Asymco has published a number of impressive charts that clearly reflect the current state of the mobile phone market. In fact, manufacturers statistics for the I quarter. 2011 is well known to everyone, but when infographics are correctly applied to these dry numbers, everything becomes clear as day.
The first diagram shows the distribution of the market by the number of sold devices (the warmth of the color corresponds to the profit margin)
The second chart is the distribution of profits. As you can see, here the picture changes dramatically.
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And this is a schedule for the distribution of profits among the eight largest manufacturers in the dynamics over three years.
Three years ago, Nokia received more than half of the profits, now Apple takes its place. But this is not a complete picture, you need to take into account the growth of the market. Three years ago, Nokia’s 47% share was $ 2.35 billion, and now Apple’s 57% share is $ 5.23 billion.
Worse, in terms of profit margins, Nokia fell into fourth place in the last quarter.
The first diagram shows the distribution of the market by the number of sold devices (the warmth of the color corresponds to the profit margin)
The second chart is the distribution of profits. As you can see, here the picture changes dramatically.
')
And this is a schedule for the distribution of profits among the eight largest manufacturers in the dynamics over three years.
Three years ago, Nokia received more than half of the profits, now Apple takes its place. But this is not a complete picture, you need to take into account the growth of the market. Three years ago, Nokia’s 47% share was $ 2.35 billion, and now Apple’s 57% share is $ 5.23 billion.
Worse, in terms of profit margins, Nokia fell into fourth place in the last quarter.
Source: https://habr.com/ru/post/119463/
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