The history of the creation of fermer.mobi
I want to tell you how I created a browser-based online game for mobile devices, which is currently:
- occupies the 3rd place in the waplog.net rating (it is the largest ruwap counter);
- 4th place in mobile classmates ( m.odnoklassniki.ru );
- the audience of the game is ~ 300 thousand hosts per day;
- online day ~ 12 thousand;
- The number of registrations is already approaching 500 thousand.
This story, in my opinion, is interesting because:
- I created the game, launched it and promoted it alone, without investors, without partners;
- I have never been a manager, businessman, marketer, I am a programmer;
- In addition to money for the maintenance of my family, I invested in the promotion of only 50 thousand rubles.
In fairness, it should be noted
that over the past three years I have participated in the development of four products, two of which, one can say, have become stellar:
"Barbarians" barbars.ru ( Overmobile company) and "World of Shadows" vten.ru (company Pleitoks). And this experience certainly helped me a lot.
')
I am leaving the Playtox team.
At that moment I had the thought that I no longer want to play games.
I'm starting to develop a blogger engine with very cool adjack controls, entry through openid, cool plug-in architecture, etc.
I start the service inspectidea.com, and write an article about it in the hope of attracting users, but on the same day I understand that the project failed, I hide the article in the draft (I’ve opened the link to work), and in another couple of days I stop the service.
I come to the conclusion that all the projects that I have done before myself: linkomatic.ru (no longer works), kinoestet.ru (for friends), inspectidea.com (no longer works) did not bring me a penny, did not even pay for hosting, and I did not know how to monetize them, I just did, I thought the money would come, but the money did not come.
My wife offered to make a game, because I have been doing this for the past few years, I am good at it, and there is money there. The plot of the game we chose the banal - Farm.
I study the market. I see that the niche is not occupied. I decide to make a game.
On this day, I made the first commit. Work has begun.
The day of the launch of the project.
Started buying advertising.
Model of the game is free-to-play, that is, you can play for free, but if you want to speed up the pumping or just buy yourself a beautiful profile, you can invest money in the game.
The opportunity to pay me the money I screwed up only a week after launch.
For receiving payments via SMS, I chose smscoin.com , for the rest of the robokassa.ru (by the way, they both work with individuals.)
They began to pay almost immediately, but pathetic crumbs.
As a result, about a month had to wait at least how much significant payments.
All this month I puzzled what is so tasty to sell to the players so that they start paying.
I spent a lot of time communicating with the players, and gradually I began to feel the audience better and better, and began to understand what they want.
As soon as the advertisement began to pay for itself, I began to buy more of it.
I bought it mostly here: mobiads.ru and octobird.com
Advertising should be monitored clearly, I saved each user through which channel he came in, and then analyzed:
- conversion of clicks in registration
- conversion of registrations into active players
- how many payments each channel brings
Thus, it is easy to determine the quality of the traffic of each advertising campaign, leave good, disable bad ones.
At first there were no beautiful pictures, I ordered them from freelancers much later, when it was already with what.
Appreciated the charms of free-lance.ru . Worked with very good illustrators.
My first server was one of the cheapest VPS, since then I have moved 3 times to more powerful servers.
For hosting, I chose hetzner.de . Because, firstly, it is cheaper, secondly, you understand why.
At the moment, the game is spinning on the server EQ10 : Corei7 6 cores, 24GB RAM, raid1 on SSD screws.
In early April, I signed a contract with Overmobile, which is currently not only a game developer, but also a publisher.
On April 8, 2011 we launched my game on m.odnoklassniki.ru , and a few days later on spaces.ru .
Developed with: java, hibernate, wicket.
Everything is spinning on: debian, nginx, tomcat, postgresql.
I will be glad to answer your questions in the comments or in PM.
In the comments they ask how much they earned. I answer:
He earned enough to create a company, rent an office, hire a professional programmer for the further development of the project, and proceed to the next project.
- occupies the 3rd place in the waplog.net rating (it is the largest ruwap counter);
- 4th place in mobile classmates ( m.odnoklassniki.ru );
- the audience of the game is ~ 300 thousand hosts per day;
- online day ~ 12 thousand;
- The number of registrations is already approaching 500 thousand.
This story, in my opinion, is interesting because:
- I created the game, launched it and promoted it alone, without investors, without partners;
- I have never been a manager, businessman, marketer, I am a programmer;
- In addition to money for the maintenance of my family, I invested in the promotion of only 50 thousand rubles.
Before launch
In fairness, it should be noted
that over the past three years I have participated in the development of four products, two of which, one can say, have become stellar:
"Barbarians" barbars.ru ( Overmobile company) and "World of Shadows" vten.ru (company Pleitoks). And this experience certainly helped me a lot.
')
October 1-2, 2010
I am leaving the Playtox team.
At that moment I had the thought that I no longer want to play games.
I'm starting to develop a blogger engine with very cool adjack controls, entry through openid, cool plug-in architecture, etc.
October 26, 2010
I start the service inspectidea.com, and write an article about it in the hope of attracting users, but on the same day I understand that the project failed, I hide the article in the draft (I’ve opened the link to work), and in another couple of days I stop the service.
October 27 - November 3, 2010
I come to the conclusion that all the projects that I have done before myself: linkomatic.ru (no longer works), kinoestet.ru (for friends), inspectidea.com (no longer works) did not bring me a penny, did not even pay for hosting, and I did not know how to monetize them, I just did, I thought the money would come, but the money did not come.
November 4, 2010
My wife offered to make a game, because I have been doing this for the past few years, I am good at it, and there is money there. The plot of the game we chose the banal - Farm.
I study the market. I see that the niche is not occupied. I decide to make a game.
On this day, I made the first commit. Work has begun.
December 18, 2010
The day of the launch of the project.
Started buying advertising.
After launch
Model of the game is free-to-play, that is, you can play for free, but if you want to speed up the pumping or just buy yourself a beautiful profile, you can invest money in the game.
Billing
The opportunity to pay me the money I screwed up only a week after launch.
For receiving payments via SMS, I chose smscoin.com , for the rest of the robokassa.ru (by the way, they both work with individuals.)
They began to pay almost immediately, but pathetic crumbs.
As a result, about a month had to wait at least how much significant payments.
All this month I puzzled what is so tasty to sell to the players so that they start paying.
I spent a lot of time communicating with the players, and gradually I began to feel the audience better and better, and began to understand what they want.
Advertising
As soon as the advertisement began to pay for itself, I began to buy more of it.
I bought it mostly here: mobiads.ru and octobird.com
Advertising should be monitored clearly, I saved each user through which channel he came in, and then analyzed:
- conversion of clicks in registration
- conversion of registrations into active players
- how many payments each channel brings
Thus, it is easy to determine the quality of the traffic of each advertising campaign, leave good, disable bad ones.
Pictures
At first there were no beautiful pictures, I ordered them from freelancers much later, when it was already with what.
Appreciated the charms of free-lance.ru . Worked with very good illustrators.
Hosting
My first server was one of the cheapest VPS, since then I have moved 3 times to more powerful servers.
For hosting, I chose hetzner.de . Because, firstly, it is cheaper, secondly, you understand why.
At the moment, the game is spinning on the server EQ10 : Corei7 6 cores, 24GB RAM, raid1 on SSD screws.
Partnership
In early April, I signed a contract with Overmobile, which is currently not only a game developer, but also a publisher.
On April 8, 2011 we launched my game on m.odnoklassniki.ru , and a few days later on spaces.ru .
Technologies and software
Developed with: java, hibernate, wicket.
Everything is spinning on: debian, nginx, tomcat, postgresql.
PS
I will be glad to answer your questions in the comments or in PM.
UPD
In the comments they ask how much they earned. I answer:
He earned enough to create a company, rent an office, hire a professional programmer for the further development of the project, and proceed to the next project.
Source: https://habr.com/ru/post/119329/
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