EU consumer group against Google-DoubleClick deal
The European consumer group complains that the Google offer to purchase the online advertising network DoubleClick could violate the right to privacy, as a huge amount of company information will be owned by Google.
The group is interested in how Google will protect their data and privacy, including how cookies and other data will be processed, which can be used to identify the users of the Network.
In a letter, the European Organization of Consumers asks the European Commission and other authorities to check how this transaction could harm consumers.
Google, which acquired DoubleClick in April for $ 3.1 billion, refutes the claim that the transaction could violate the right to privacy. “It’s not surprising that we don’t agree,” says Rachel Whetstone, head of external and corporate communications for Google Europe.
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The company believes that this deal will lower the prices of advertising services to both publishers and advertisers, as well as making the issue more relevant to users, Rachel said.
So far, the European Commission has not been officially notified of the Google-DoubleClick deal, a spokeswoman said. She also said that acquisitions may fall under the content of the law of national competition of the authorities or the European Commission, depending on where companies operate, what their turnover is, etc.
The group is interested in how Google will protect their data and privacy, including how cookies and other data will be processed, which can be used to identify the users of the Network.
In a letter, the European Organization of Consumers asks the European Commission and other authorities to check how this transaction could harm consumers.
Google, which acquired DoubleClick in April for $ 3.1 billion, refutes the claim that the transaction could violate the right to privacy. “It’s not surprising that we don’t agree,” says Rachel Whetstone, head of external and corporate communications for Google Europe.
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The company believes that this deal will lower the prices of advertising services to both publishers and advertisers, as well as making the issue more relevant to users, Rachel said.
So far, the European Commission has not been officially notified of the Google-DoubleClick deal, a spokeswoman said. She also said that acquisitions may fall under the content of the law of national competition of the authorities or the European Commission, depending on where companies operate, what their turnover is, etc.
Source: https://habr.com/ru/post/11928/
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