Some mathematics, or why I don’t buy licensed content
Copyright and so-called. "Rightholders" - the subject of an endless holivar, including on Habré. The authors and copyright holders say that because of "fans of freebies" they go bankrupt and die of hunger. In the article below, I will try to show that the industry is dying solely due to the inability of the authors to agree.
Imagine that a service has appeared, which for 200 rubles per month provides full and unlimited access to all copyrighted music, movies and games. Do you agree to pay for such access?
“Will you crack the mug, my dear ?!”, you,%% username, must have thought, reading the previous paragraph. No, do not crack, I answer.
')
The volume of legal sales of licensed music in Russia in 2005 was $ 210 million . No newer data is available, but sales have since been only declining (and in the wake of the crisis they should have fallen completely). We take the figure of 200 million optimistic for labels.
Sales of video on media in 2006 amounted to 450 million dollars . During the crisis, the demand for video on media fell by a quarter , so we can well accept the estimate of $ 500 million as optimistic.
I did not find the numbers of the video game market, but they are obviously lower than the video market - we’ll take 300 million for a round account. In total, it turns out $ 1 billion a year - the entire Russian market of licensed content. That, in general, coincides with the assessment of the market players themselves (see the same article in Vedomosti). In an amicable way, it is necessary to divide this figure into two (or even three) - you get the labels' revenue (it is 30-60% in the price structure, the rest is the retailer's cheat).
In Russia, about 20 million households have broadband access to the Internet . We divide $ 1 billion a year into 20 million subscribers - we get $ 50 a year, or about $ 4 (120 rubles) per month per subscriber.
Total: a service providing content without restrictions would be cost-effective at a subscription price of 120 rubles per month!
You can, of course, argue in the usual demagogic style, they say, "people are used to freebies and will not pay." I will. If we agree with the providers so that the access fee is included in the tariff, then, I believe, a significant number of people who do not want to be criminals would be happy to use this option. It seems to me that at least half of the Internet population. Ok, I’m ready to pay a little more for careless “fans of freebies” - let it be 200 rubles. Or even three hundred.
There is, after all, a question of legitimacy. The Internet considers the current payment model illegitimate and votes "feet" (torrent-rocking), not considering it a crime. However, it’s one thing to say “I don’t have 600 rubles for one album,” and another to say “I don’t have 200 rubles per month (but I have 500 rubles for the Internet)”. It seems that the level of tolerance for pirates will drop dramatically.
At the level of deductions of 200 rubles per month, if only a quarter of Internet users will pay, the right holders will remain in the black. In this case, the industry will cease to "die", and will begin to grow along with the Internet.
However, right holders prefer to condemn housewives and moan that piracy is killing them instead of sitting down and agreeing.
UPD. The initial version of the article caused quite a reaction that I wanted. Therefore, the text is edited, the corners are smoothed.
Imagine that a service has appeared, which for 200 rubles per month provides full and unlimited access to all copyrighted music, movies and games. Do you agree to pay for such access?
“Will you crack the mug, my dear ?!”, you,%% username, must have thought, reading the previous paragraph. No, do not crack, I answer.
')
The volume of legal sales of licensed music in Russia in 2005 was $ 210 million . No newer data is available, but sales have since been only declining (and in the wake of the crisis they should have fallen completely). We take the figure of 200 million optimistic for labels.
Sales of video on media in 2006 amounted to 450 million dollars . During the crisis, the demand for video on media fell by a quarter , so we can well accept the estimate of $ 500 million as optimistic.
I did not find the numbers of the video game market, but they are obviously lower than the video market - we’ll take 300 million for a round account. In total, it turns out $ 1 billion a year - the entire Russian market of licensed content. That, in general, coincides with the assessment of the market players themselves (see the same article in Vedomosti). In an amicable way, it is necessary to divide this figure into two (or even three) - you get the labels' revenue (it is 30-60% in the price structure, the rest is the retailer's cheat).
In Russia, about 20 million households have broadband access to the Internet . We divide $ 1 billion a year into 20 million subscribers - we get $ 50 a year, or about $ 4 (120 rubles) per month per subscriber.
Total: a service providing content without restrictions would be cost-effective at a subscription price of 120 rubles per month!
You can, of course, argue in the usual demagogic style, they say, "people are used to freebies and will not pay." I will. If we agree with the providers so that the access fee is included in the tariff, then, I believe, a significant number of people who do not want to be criminals would be happy to use this option. It seems to me that at least half of the Internet population. Ok, I’m ready to pay a little more for careless “fans of freebies” - let it be 200 rubles. Or even three hundred.
There is, after all, a question of legitimacy. The Internet considers the current payment model illegitimate and votes "feet" (torrent-rocking), not considering it a crime. However, it’s one thing to say “I don’t have 600 rubles for one album,” and another to say “I don’t have 200 rubles per month (but I have 500 rubles for the Internet)”. It seems that the level of tolerance for pirates will drop dramatically.
At the level of deductions of 200 rubles per month, if only a quarter of Internet users will pay, the right holders will remain in the black. In this case, the industry will cease to "die", and will begin to grow along with the Internet.
However, right holders prefer to condemn housewives and moan that piracy is killing them instead of sitting down and agreeing.
UPD. The initial version of the article caused quite a reaction that I wanted. Therefore, the text is edited, the corners are smoothed.
Source: https://habr.com/ru/post/119181/
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