Russia is again on the threshold of a small revolution inspired from above. This time in the field of digital distribution of media content.
April 25, 2011 in the conference hall of the Russian State Library held a round table on the topic: "Problems of legal regulation of the activities of traditional content providers, as well as their place and role in the modern media space from the point of view of Russia's national interests."
The conference participants discussed topical issues of media piracy, regulating the activities of traditional content providers on the example of libraries and cinemas, and also talked about the implementation of the ISTC code system for all text works in Russia.
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Representatives of the Innovation Lab (InnovationLab) made solutions for the digital distribution of music using BlackBerry, iPhone, iPad and other media.
“Public performance of background music, or, as it is now fashionable to say,“ musical clothes ”for business is one of the most vulnerable places in the work of accredited Russian organizations for collective management of rights”. - said the leading expert of InnovationLab Andrey Grishkin, representing the company MusicKom.
“In addition to the technological solution, you need to achieve a legal breakthrough, that is, recognition of the right to proportionality in the collection of remuneration, because the law says that you have to pay for the used music, and not for the right to use it,” Grishkin noted.
“We presented not only an ideological vision, but also a technological solution for the practical implementation of an innovative concept for the distribution of media content, which takes into account the interests of publishers, copyright holders and authors. It implies a proportional distribution of profits according to the volumes of content sold and, in our opinion, will allow to take into account the interests of all market participants, ”said Vahan Martirosyan, executive director of InnovationLab.
One of the most interesting issues of the conference was the issue of creating a register of intellectual property in electronic form. The purpose of creating such a registry is the so-called “establishing order”, including on the Internet.
In the register being created, not only protected objects of rights will be entered, but also objects published by rights holders under free licenses. Each object added to this register will be encoded according to the international codification system and recognized in all countries of the world. And any right holder, when placed in the object’s registry, will be able to determine the degree of its protection in the virtual and material world.