Yahoo! starts displaying personalized ads
Yahoo! starts operating a new system called SmartAds, designed to deliver personalized advertising to Internet users.
SmartAds system creates advertisements taking into account information about the location and search preferences of each individual user on the network. Moreover, in some cases, SmartAds can also take into account the age of the user and his income. For example, if a person who is in Los Angeles, scored in a search engine Yahoo! inquiry on the subject of hybrid cars, the SmartAds system will form ads with advertising of certain brands of vehicles, as well as information about their prices and dealers in Los Angeles.
It is assumed that the platform SmartAds will increase the number of transitions of users on advertisements and, accordingly, Yahoo! .. According to the vice-president of Yahoo! Todd Teresi, SmartAds is able to generate advertisements that best match the information that users are looking for. The implementation of the SmartAds platform will be gradual. At the initial stage, the system will generate personalized announcements related to air travel. The system will then be adapted for other advertising areas.
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According to analysts of eMarketer, the market for personalized advertising on the Internet in 2008 will double in comparison with the indicators of the current year, reaching a mark of one billion US dollars. And by 2011, according to forecasts, the volume of the corresponding segment of online advertising will be already $ 3.8 billion.
According to " Compulenta "
SmartAds system creates advertisements taking into account information about the location and search preferences of each individual user on the network. Moreover, in some cases, SmartAds can also take into account the age of the user and his income. For example, if a person who is in Los Angeles, scored in a search engine Yahoo! inquiry on the subject of hybrid cars, the SmartAds system will form ads with advertising of certain brands of vehicles, as well as information about their prices and dealers in Los Angeles.
It is assumed that the platform SmartAds will increase the number of transitions of users on advertisements and, accordingly, Yahoo! .. According to the vice-president of Yahoo! Todd Teresi, SmartAds is able to generate advertisements that best match the information that users are looking for. The implementation of the SmartAds platform will be gradual. At the initial stage, the system will generate personalized announcements related to air travel. The system will then be adapted for other advertising areas.
')
According to analysts of eMarketer, the market for personalized advertising on the Internet in 2008 will double in comparison with the indicators of the current year, reaching a mark of one billion US dollars. And by 2011, according to forecasts, the volume of the corresponding segment of online advertising will be already $ 3.8 billion.
According to " Compulenta "
Source: https://habr.com/ru/post/11895/
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