Microsoft + Nokia + BlackBerry vs Google & Apple

It was announced that Bing from Microsoft will now be responsible for the search on the new BlackBerry. It is becoming clear that Microsoft recognizes that it alone will never catch up with Google and Apple in the mobile device market.

But can Microsoft succeed, even with Nokia and BlackBerry?
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Yesterday at the BlackBerry World in Orlando, Steve Ballmer announced a partnership with RIM. “We will definitely invest in the BlackBerry platform. Bing will become the default search provider in the browser and maps .. "Then he added:" I have never been so excited about our future. "

Of course, he says it at all for any reason. However, this is a very big deal, and vital for Microsoft.

Microsoft’s business and profits are largely based on past achievements, not on contributions to the future. The company's latest financial report tells of a big salary due to Office, while the Office Web Apps department lost a whopping $ 726 million.

The future is mobile, where Microsoft has failed. Windows Phone 7 came out rather weak, consumer interest to it weakens, as well as the interest of developers.

Microsoft's deal with Nokia is Microsoft's request for help.
Bing and Bing Maps on RIM devices will mean good potential profit. Plus, this is the income received from installing Windows Phone 7 on Nokia smartphones.

But will this merger be enough to catch up with Google’s Android and Apple’s iOS? Hardly. At the moment, as well as in the foreseeable future, the devices from Nokia and RIM are a step lower compared to smartphones and tablets on Android, iPhone and iPad. The BlackBerry PlayBook tablet received rather sharp reviews.

It's hard to believe that Microsoft will catch up with Google or Apple. But if Nokia and RIM raise Microsoft at least in third place, it can already be considered a victory.