Video recording of the section "Performance Management in Internet Marketing. Cases only ”(RIF + KIB 2011)

On April 20-22, the Internet Forum RIF + CIB 2011 was held in the “Forest Dali” pension.

On the last day of the conference, iConText conducted a section dedicated to performance management in Internet marketing.

For those who did not get to our section, we offer video recordings of reports.
')
1) Alexey Ilyin (iConText)

Split testing: useful tips

- The main commandments of split testing
- Mortal sins
- Our experience
- Instruments
- Let's get started!

Download the presentation.

2) Sergey Kedrov (Openstat)

Social networks. SEO. TV and Radio

3 cases in 15 minutes:
- How many visitors have recommended a product?
- How many have visited the Fan Page or Apps in the social network and what did they do there?
- How many visitors came on the recommendation?
- What optimized phrases lead customers?
- What pages does the optimized traffic lead to?
- What optimized phrases do not work?
- What is the impact of TV and Radio outlets on product interest and sales?
- How does the output of TV and Radio clips affect CTR banners?

Download the presentation .

3) Stepan Semiletov (ArrowMedia)

Tracking calls from various sources of advertising on the Internet

- The problem of tracking phone calls from advertising campaigns on the Internet.
- Scheme of the tracking system.
- Results on the example of two real cases

Download the presentation.

4) Andrey Yunisov (WebProfiters)

Web analytics for online stores. Only real cases increase conversion using Google Analytics and ClickTale

- Analysis of the internal search site as a way to manage the grocery matrix of the store.
- The rate of interruption of visitors in the basket as a way to increase conversion. Tracking interrupts with ClickTale.
- Google Analytics event tracking mechanism as a way to improve the efficiency of data entry forms. Analyze Forms with ClickTale.
- Microconversions in online stores - analysis of consumer behavior for sales management
- Automatic adaptation of the store as a visitor as a way to reduce failures.

Download the presentation .

5) Anton Popov (Yandex)

Yandex.Metrica. Turn your site inside out

Download presentation

6) Stanislav Vidyaev (Google Russia)

Google Analytics: Cases for setting up and tracking key parameters

- Code customization
- The problem of loss of traffic from the sites.
- Function setdetecttitle = Comparison of CIB + REEF sites, etarget and optimization.ru
- Case - collection of data for advertising in a search - Report: position of a word in organics, conversion from these words and collection of keywords for use in advertising.
- Case - a comparison of the effectiveness of Google Adwords and Yandex.Direct based on the methodology of Yandex Metrics and Google Analytics.

Download the presentation .

7) Anatoly Sergeev (AdLabs)

Tracking the effectiveness of advertising sites networks Runner, Yandex.Direct, Google AdWords in Google Analytics

- The problem of tracking the effectiveness of advertising sites of contextual advertising networks.
- Technical solution to the problem by creating an additional java-script for Google Analytics.
- An example of a real advertising campaign with analysis by sites: conversion statistics before and after analysis, analysis methodology.

Download presentation