Advertising optimization.

A very interesting topic about the optimization of advertising and the advertising process has always been interested in this.

I will not bend and talk about the mistakes of mega-cool advertising agencies with millions of budgets. I'll tell you about something closer and easier.

Today, I walk through Tel Aviv, and I see a car is driving, and the sign “ Student ” is on it - and there the teacher and the student are by themselves - we learn to drive .
On the roof on each side, there is a small sign and advertising text on it.

The front and rear of the car says: " Driving lessons # 12345 " - Self-promotion - everything is OK
Right and left: " Do not be nervous - we learn " - Ridiculously - creative - pleased.
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Where is BUT and what we need to optimize.

The text on the right and left: why " do not be nervous "? This is to whom it is addressed? To me? Pedestrian? - why should I be nervous.?
This text should ideally be behind, for that carrier who is nervous because the student is dying.

It goes without saying that it is necessary to write “ Driving lessons # 12345 ” on the sides, because this is only relevant for pedestrians, well, certainly not for the driver - I don’t think he will have to do the law again.
And me as a pedestrian - the most it.

Here is a mini example where you can and should really optimize advertising.

I am sure that such places are much more than visible at first glance.
And if people talk about it, then only about that as “Nike” or “Microsoft” ...

There are many more places ... places closer to us where there is something to optimize!