Internet users in Europe will be able to disable smart advertising

We are talking about these types of online advertising, which also uses scripts to collect data about users, including the possible age, interests, OS, browser type and so on. Such technologies have already appeared a long time ago, and thanks to it, quite a few relevant users demonstrate quite relevant advertising, which can be useful to a specific person. As a result, the return on the demonstration of such advertising increases, but not all users like the fact that some kind of script “knows” about them if not all, then much. In addition, you never know where such information can "merge." In general, the European Union decided to protect the inhabitants of European countries, and now the Europeans will be able to disable such types of advertising.

The EU directive will require advertisers to prevent smart ads from displaying without clear consent from users. Already about 39 companies and websites have agreed to implement the EU directive, but of course, for now this is a drop in the ocean. But everyone will have to accept the directive, as the Europeans are very concerned that advertising agencies and individual Internet companies receive a lot of personal information of a personal nature, to which the users themselves do not give consent.
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In addition, companies that are engaged in the field of online advertising, is now charged with communicating to the user information that the ads shown collects some data about the user, or tracks some of his actions on the web. As a result, Europeans really get the opportunity to turn off "smart" advertising, which not everyone likes. There are users who care about all this, there are those who like targeted advertising. But now advertisers will have to meet dissatisfied.

Unfortunately, it is not yet clear how this will be implemented, but the fact that online advertising agencies will have to implement the provisions of the EU directives is already a fact. Companies that promised to implement the directive in the near future include Google, Yahoo and Microsoft. In general, a good start, what do you think?

Via PCWorld