Mailing Lists - a bit of stupid
Under the cut will be discussed that is often present in the letters falling into our box, but in fact delusional. The purpose of the following is to warn the mailing list / customer / designer not to. Why? The answers are simple: do not annoy the user, only convey information - this is the primary purpose of the letter, and you just shouldn’t do stupid things.
The most common in HTML letters is a phrase at the very beginning:
This can be rephrased as:
Well, is not it nonsense? Indeed! If the person received a crooked letter, he will send it to spam, or simply disregard it. But he will not bother to follow the link. You should bring the information to the person yourself, and not ask him to do it.
Just the other day, the customer asks me: “Is it possible to use gif animation in a letter?”
Yes, it is possible (although with The Bat! This is a controversial issue), but forgive, WHY ??? Let's send the video through a tag in html5! This is just a letter, and its purpose is information. Yes, you can spice it up with your company's corporate identity, but why send an animation? A person simply will not read such a letter.
')
Often, some designers have a problem in displaying letters that are more than a few screens high, as well as incorrect behavior of link anchors.
Again the question arises: "well, why?"
Another Jacob Nielsen wrote that users will not read huge letters. Give the person only the headlines and annotations, and if he is interested in the description, then he will definitely follow the link to the site to find out more.
As statistics show, the unsubscribe link cannot be hidden. Although probably at first it should be said that it should be! After all, even its presence sometimes fails many services in its mailing list. Why you should not mask? It will also be sideways. If a person has received a letter, and does not want to repeat further, he should be able to unsubscribe, and quickly. If he does not see the link to the unsubscribe, then he simply charges the letter in spam, which is not the best way for you. As for the speed of unsubscribe: the procedure should not require additional authorizations from the user. Unsubscribe should be done by direct link directly from the letter.
Yes, sometimes it happens. I suggest that the addressee choose a language to read the letter. This is the same as with the coder:
These are the pies. Do not do this. Did you meet something like crazy? Share in camments, and thank you for your attention.
View letter in the browser
The most common in HTML letters is a phrase at the very beginning:
Problems with the display of the letter? Follow the link to view the content in the browser.
This can be rephrased as:
Our designer is an asshole, and is not sure that the letter he wrote will be displayed correctly in your mail client, so click here and read the letter we sent to you on the site.
Well, is not it nonsense? Indeed! If the person received a crooked letter, he will send it to spam, or simply disregard it. But he will not bother to follow the link. You should bring the information to the person yourself, and not ask him to do it.
Animations!
Just the other day, the customer asks me: “Is it possible to use gif animation in a letter?”
Yes, it is possible (although with The Bat! This is a controversial issue), but forgive, WHY ??? Let's send the video through a tag in html5! This is just a letter, and its purpose is information. Yes, you can spice it up with your company's corporate identity, but why send an animation? A person simply will not read such a letter.
')
Many bukaf
Often, some designers have a problem in displaying letters that are more than a few screens high, as well as incorrect behavior of link anchors.
Again the question arises: "well, why?"
Another Jacob Nielsen wrote that users will not read huge letters. Give the person only the headlines and annotations, and if he is interested in the description, then he will definitely follow the link to the site to find out more.
Unsubscribe link
As statistics show, the unsubscribe link cannot be hidden. Although probably at first it should be said that it should be! After all, even its presence sometimes fails many services in its mailing list. Why you should not mask? It will also be sideways. If a person has received a letter, and does not want to repeat further, he should be able to unsubscribe, and quickly. If he does not see the link to the unsubscribe, then he simply charges the letter in spam, which is not the best way for you. As for the speed of unsubscribe: the procedure should not require additional authorizations from the user. Unsubscribe should be done by direct link directly from the letter.
Choose language
Yes, sometimes it happens. I suggest that the addressee choose a language to read the letter. This is the same as with the coder:
Our manager is ... an eccentric and he should be scrapped out of which country you are from, so choose your own language if this one doesn’t fit, and then you will read the letter addressed to you in the browser.
Epilogue
These are the pies. Do not do this. Did you meet something like crazy? Share in camments, and thank you for your attention.
Source: https://habr.com/ru/post/117613/
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