A bit of theory for IT business
During the 10 months of the existence of the portal for IT entrepreneurs, we conducted several webinars for representatives of the industry. The largest number of them (webinars) was devoted to the topic of sales of IT services. That, however, is not surprising. Records of such materials are carefully stored, so they can be found at any convenient time. Today we publish a thematic collection of webinars (or rather, links to their records) related to sales.
We hope that Habrapramenters will be in store.
The duration of each webinar is about 1.5 hours.
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1. Increased sales in IT outsourcing
An overview webinar in which the “arithmetic” of sales was considered was given an idea of ​​the basic terms (“lead”, “conversion”, “sales funnel”). An overview of the existing lead generation methods is given. In addition, there are several examples.
Watch
2. Formation and development of customer needs in the IT industry
This was the first webinar for which we invited an expert. For the allotted 1.5 hours, the types of potential customers and the stages of needs formation were laid out on the shelves (depending on the type). Of course, the most interesting thing is the way in which a client’s needs for a product or service are formed.
Watch
3. Features of actively attracting customers in the IT industry
The content of the webinar is given in its title. Especially nothing to add.
Watch
4. Tools and methods for managing a sales department in an IT company
When the registration for the webinar was announced, participants were asked to rank 5 topics. The first place was taken by the topic related to customer segmentation and redistribution of sales force resources in connection with the segmentation obtained. This topic was devoted to the webinar.
Watch
By the way, tomorrow there will be a webinar on the topic of sales staff motivation. His record will appear tomorrow in the afternoon.
We hope that Habrapramenters will be in store.
The duration of each webinar is about 1.5 hours.
')
1. Increased sales in IT outsourcing
An overview webinar in which the “arithmetic” of sales was considered was given an idea of ​​the basic terms (“lead”, “conversion”, “sales funnel”). An overview of the existing lead generation methods is given. In addition, there are several examples.
Watch
2. Formation and development of customer needs in the IT industry
This was the first webinar for which we invited an expert. For the allotted 1.5 hours, the types of potential customers and the stages of needs formation were laid out on the shelves (depending on the type). Of course, the most interesting thing is the way in which a client’s needs for a product or service are formed.
Watch
3. Features of actively attracting customers in the IT industry
The content of the webinar is given in its title. Especially nothing to add.
Watch
4. Tools and methods for managing a sales department in an IT company
When the registration for the webinar was announced, participants were asked to rank 5 topics. The first place was taken by the topic related to customer segmentation and redistribution of sales force resources in connection with the segmentation obtained. This topic was devoted to the webinar.
Watch
By the way, tomorrow there will be a webinar on the topic of sales staff motivation. His record will appear tomorrow in the afternoon.
Source: https://habr.com/ru/post/117418/
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