Google bought a Canadian music startup Pushlife

Google Inc. continues to make purchases of various companies and start-ups whose technologies and developments may be useful to the IT giant. Since the corporation is now actively engaged in the online music market, you should not be surprised at the purchase, which has become the Canadian company Pushlife. The company's focus is the creation of technologies that allow Internet users to “pull out” their music collections from iTunes to other platforms that are not related to Apple. The Pushlife applications, developed to date, are cross-platform, and compatible with mobile devices and platforms of various companies, including Nokia (S40 & S60), LG, Samsung, BlackBerry and Android.

What such a purchase can lead to is easy to guess. By the way, the purchase of the company Pushlife cost Google 25 million - in principle, not so much, given the potential benefits that a corporation can extract from such a purchase. Previously, the founder of this startup worked at Blackberry, and after leaving the company decided to establish his own. Most likely, the technology of the purchased startup will be used to work with Android - in this case, this mobile platform, which is already quite popular, will compete with the platform from Apple.
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The Pushlife team has already expressed its joy at being able to work with Google. The developers promise to make every effort to release more and more interesting and necessary to end-users mobile applications. Interestingly, Pushlife is currently working with Virgin Mobile Live BlackBerry in the markets of Canada and England, and for the time being it is not clear whether Google will extend the contract for cooperation with BlackBerry.

Generally speaking, the corporation is now making every effort to ensure that the Android platform has become as popular as possible, for which a variety of mobile services and applications are being created that are worthy rivals of similar services from other companies.

Via 3g.co