Augmented reality in your smartphone: Aurasma
The new pattern recognition technology developed by Autonomy gives you the opportunity to embed video and other media content into the environment in real time.
Autonomy is the largest British software developer, known mainly for its solutions in the corporate environment, but this time the talents and efforts of programmers were aimed at creating an application for smartphones that could recognize visual images in the real world. The application that will be available for iPhone in the very near future works as follows: the user points the camera of the device to one of the surrounding objects, the program recognizes the image and, accordingly, replaces or supplements it on the smartphone screen. Such a mixture of augmented reality and animated newspapers from Harry Potter. The application was decided to call Aurasma.
The following video demonstrates the capabilities of the program. It's amazing how the video that replaces the recognized object, surely keeps within its framework even when the hand moves with the phone.
Of course, the first use of this application that comes to mind is a new generation of print and outdoor advertising, but company representatives say they will create a whole centralized network to which each user can add a photo of an object or place and attach media content to it. which will have to complement or replace reality.
So, the video:
According to Autonomy, initially Aurasma will be able to recognize up to half a million images. The application will be free; developers will receive money from advertising (the fee will be charged to advertisers only for actually displayed advertisements, banners, videos and so on).
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Of course, there are certain restrictions on the use of Aurasma. The main one, according to Autonomy CEO Mike Lynch, is the weak iron of the iPhone 4, which barely has enough power to launch the application. Recognition of the image lasts about a second, which means that it will not be possible to recognize the object that you drive through the car. Also, there will be no face recognition function. This requires the creation and processing of a three-dimensional model, but Aurasma also works with objects that are fairly fully representable and 2D-format (for example, facades of buildings).
You should expect the application to appear in the App Store next month. Presumably, there will be a version of the program for Android.
From myself: if everything shown in the video is true, then Autonomy is one step ahead of Dubai QR codes .
In English, you can read, for example, here .
Autonomy is the largest British software developer, known mainly for its solutions in the corporate environment, but this time the talents and efforts of programmers were aimed at creating an application for smartphones that could recognize visual images in the real world. The application that will be available for iPhone in the very near future works as follows: the user points the camera of the device to one of the surrounding objects, the program recognizes the image and, accordingly, replaces or supplements it on the smartphone screen. Such a mixture of augmented reality and animated newspapers from Harry Potter. The application was decided to call Aurasma.
The following video demonstrates the capabilities of the program. It's amazing how the video that replaces the recognized object, surely keeps within its framework even when the hand moves with the phone.
Of course, the first use of this application that comes to mind is a new generation of print and outdoor advertising, but company representatives say they will create a whole centralized network to which each user can add a photo of an object or place and attach media content to it. which will have to complement or replace reality.
So, the video:
According to Autonomy, initially Aurasma will be able to recognize up to half a million images. The application will be free; developers will receive money from advertising (the fee will be charged to advertisers only for actually displayed advertisements, banners, videos and so on).
')
Of course, there are certain restrictions on the use of Aurasma. The main one, according to Autonomy CEO Mike Lynch, is the weak iron of the iPhone 4, which barely has enough power to launch the application. Recognition of the image lasts about a second, which means that it will not be possible to recognize the object that you drive through the car. Also, there will be no face recognition function. This requires the creation and processing of a three-dimensional model, but Aurasma also works with objects that are fairly fully representable and 2D-format (for example, facades of buildings).
You should expect the application to appear in the App Store next month. Presumably, there will be a version of the program for Android.
From myself: if everything shown in the video is true, then Autonomy is one step ahead of Dubai QR codes .
In English, you can read, for example, here .
Source: https://habr.com/ru/post/117141/
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