The bonuses of all Google employees are tied to the success of social projects.
Larry Page brought to Google employees a new formula for calculating the size of annual bonuses.
Now the final bonus amount is calculated by multiplying by the coefficient. In 2011, this ratio will be from 0.75 to 1.25. The specific size of the coefficient depends on how well the “product integration strategy” is being implemented. Simply put - how successful will be the new social services Google.
“Our overall well-being depends on the success of these efforts, and the multiplier is created to reflect this,” the letter says.
We emphasize that the new formula for calculating bonuses is valid for all Google employees, and not only for those who are somehow involved in the development and promotion of social projects like Google Buzz or +1.
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What can I say? Apparently, Google is very afraid of competition from Facebook. After all, a competitor can take away from Google the holiest - advertisers. The process has already begun: the share of Facebook in the online advertising market is gradually growing and at a pace will soon catch up with Google. Many advertisers believe that advertising in a social network acts much more efficiently than in search results.
Although almost none of the 24,000 employees of Google has anything to do with social projects, now they have a financial interest to participate in them and involve their friends and acquaintances there (probably, the Google management expects that this will be so).
In general, this is a classic manager's reception - if a project constantly fails, in order to absolve itself of responsibility, it declares it a “universal affair”. Now, if Google’s social services fail again, it’s not the manager himself who is to blame, but 24,000 Google employees who “didn’t try hard”.
Now the final bonus amount is calculated by multiplying by the coefficient. In 2011, this ratio will be from 0.75 to 1.25. The specific size of the coefficient depends on how well the “product integration strategy” is being implemented. Simply put - how successful will be the new social services Google.
“Our overall well-being depends on the success of these efforts, and the multiplier is created to reflect this,” the letter says.
We emphasize that the new formula for calculating bonuses is valid for all Google employees, and not only for those who are somehow involved in the development and promotion of social projects like Google Buzz or +1.
')
What can I say? Apparently, Google is very afraid of competition from Facebook. After all, a competitor can take away from Google the holiest - advertisers. The process has already begun: the share of Facebook in the online advertising market is gradually growing and at a pace will soon catch up with Google. Many advertisers believe that advertising in a social network acts much more efficiently than in search results.
Although almost none of the 24,000 employees of Google has anything to do with social projects, now they have a financial interest to participate in them and involve their friends and acquaintances there (probably, the Google management expects that this will be so).
In general, this is a classic manager's reception - if a project constantly fails, in order to absolve itself of responsibility, it declares it a “universal affair”. Now, if Google’s social services fail again, it’s not the manager himself who is to blame, but 24,000 Google employees who “didn’t try hard”.
Source: https://habr.com/ru/post/117125/
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