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Microsoft has delivered a 3D blow to Google Earth

Microsoft announced the start of cooperation with the company Dassault Systemes, which will work on various functions of Microsoft Virtual Earth, participate in the creation of 3D-models, make them more realistic and attractive. Experts believe that in this way Microsoft recognized its own lag in the field of geographic information products from Google Earth.

Microsoft is haunted by the extraordinary popularity of Google Earth. Trying to improve the competitiveness of its own similar development, Virtual Earth, - Microsoft has entered into a cooperation agreement with Dassault Systèmes, a company specializing in the development of software solutions for product life cycle management (PLM) using the potential of 3D images.

The subject of the agreement is the work on various functions of Microsoft Virtual Earth. The rich experience of the company Dassault Systemes in creating 3D-models will help make the product more realistic and informative, according to Microsoft. According to experts, at present, Google Earth noticeably gains in comparison with the Microsoft product in these two parameters - including the number of users and interface development. Currently, Microsoft plans to release a new version of Virtual Earth, which, according to developers, will work more stable, better and will contain more realistic models.
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In addition, the agreement will give Virtual Earth users the ability to add their own 3D models to objects already on the map.

“The unprecedented increase in the popularity of geo-services and geo-interfaces, a fundamentally new class of digital geographic products, could not fail to attract the attention of Microsoft, falling behind its rivals at a key stage of competition for the new market,” says GIS expert Yevgeny Eremchenko. “The fact that Microsoft needed to sign a contract with another company to develop a product that could compete with Google Earth, which became the benchmark of the geointerface, says that Microsoft recognizes a significant technological gap in this area. This is also recognized as a “litmus test” in the field of GIS - by the US federal agencies. So, NASA is adopting Google Earth, and the US intelligence community is switching to using GML language for working with geodata, akin to KML used in Google Earth. True, Microsoft claims that Virtual Earth in the near future will significantly surpass the competition in its functionality. However, the ongoing improvement in Google Earth’s high-quality improvement and its huge client base, which, according to some estimates, already exceed a quarter of a billion users, indicate that the challenge for Microsoft developers to “catch up and overtake Google Earth” is more difficult than ever. ”

Interestingly, not only Microsoft is closely watching the actions of its competitor, but Google is also trying to learn from the strengths of the Virtual Earth project. So, despite its leadership in the map market, in terms of three-dimensionality, Google Earth is inferior to the Microsoft product. In order to eliminate the lack of its service, the Internet giant recently acquired a license for the technology of three-dimensional maps from Stanford University.

CNews

Source: https://habr.com/ru/post/11706/


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