Google is going to launch premium channels on art and sports

Today The Wall Street Journal has published interesting information: according to this publication (as always, it is “sources close to the leadership”), Google is going to update YouTube by adding a number of thematic channels. Some of these channels will be devoted to sport, some - art, perhaps there will be other categories. So, a total of 20 (maybe a little more) thematic channels will be added, which will be filled with professional-grade content.

In addition, these channels will be served by specialists, and not ordinary users. It is also mentioned that among such channels there will be those that contain content common for YouTube (probably, the best videos will be selected). Google did not regret $ 100 million for such a reorganization.
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In principle, the corporation has long announced its intention to improve the content of its video service. To this end, for example, Next New Networks was bought, several startups were bought that are involved in various technologies for improving video quality and integrating video services with mobile platforms.

Earlier, there was also news on Habré that YouTube plans to create thematic channels, each of which will have its own presenter in the person of a celebrity . It was planned to spend about 5 million dollars for one "star".

Now the management of the service is not very sufficient in that the average duration of the session is 15 minutes a day. Perhaps the developers will be able to bring this figure to 35 minutes a day. But of course, in order for everything to work out, you need to make YouTube more interesting for users, which means that the content should become significantly better. Video cats and hedgehogs - this is super, but many require and something else interesting to visit YouTube more often, lingering there for a long time.

Via yahoo