Google has become the most expensive brand of the planet.

According to the rating of the authoritative British company Brande Finance, in 2011, Google became the most expensive brand of the planet with a value of $ 44.3 billion.

Under the cut the rest of the results for large IT-companies and a small analysis.
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• Microsoft with a cost of 42.8 billion dollars has risen from fifth place to second.
• IBM, increasing its value by 3 billion, is in 4th place.
• The most expensive telecommunications brand in the world, British Vodafone, estimated at 30.67 billion dollars, is located on the 7th line of the rating
• Apple rose from 19th to eighth place with a score of $ 29.5 billion
• The largest decline in brand value - minus 9.9 billion dollars - was demonstrated by Nokia - 94th place.
• Facebook has become a newcomer to the 2011 ranking, housed at line 285 with a brand value of $ 3.7 billion.

You can see the rating here .

According to David Haye, Brand Finance Executive Director, five out of ten leaders in the global ranking are technology companies, which confirms the importance of introducing technological innovations for the continuous development of the brand.