Internet advertising: developed a unique content targeting system
A new technological solution has appeared on the world market, which allows to automatically display contextual advertising based on visual content.
Currently existing web advertising services offer advertisers to place ads depending on the theme of the site, based on keywords or taking into account socio-demographic characteristics specified by users. However, on the Web there is a huge amount of visual content that is hosted by users from different parts of the globe. Images and videos are accompanied by short text descriptions in various languages or are completely absent. As a result, as a rule, visual content is not used as a basis for advertising targeting.
The British company WeSEE, one of the development centers of which is located in Russia, presented a new solution for an advertising platform. During its development, we used our own technology of indexing multimedia and textual information.
The uniqueness of the service lies in the ability to automatically select advertisements depending on the content of the visual content of web pages. In this case, the presence of text descriptions is not mandatory. The system analyzes the content of images placed on the page, detects the objects found and determines the appropriate advertising theme. Thus, based on the results of image analysis, the system determines the user's area of interest or the subject content of the web page. This allows you to place on the site almost perfectly relevant advertising information. So, when detecting images of cars, the system will offer the user the services of selling, insuring or lending cars.
Content processing on the websites of publishers is continuously performed on the company's servers.
')
The presented platform opens up new online advertising opportunities that are associated with the use of traffic generated by users. Any web services and sites that host visual content - photo hosting and photo albums, social networks, blogs and other services, including mobile - get a unique opportunity to monetize photos and videos posted on resources. In turn, advertisers receive an effective advertising campaign management tool that allows you to broadcast advertising messages directly to the target consumer.
The solution is currently being proposed in Russia.
Source cybersecurity.ru/net/118779.html
Currently existing web advertising services offer advertisers to place ads depending on the theme of the site, based on keywords or taking into account socio-demographic characteristics specified by users. However, on the Web there is a huge amount of visual content that is hosted by users from different parts of the globe. Images and videos are accompanied by short text descriptions in various languages or are completely absent. As a result, as a rule, visual content is not used as a basis for advertising targeting.
The British company WeSEE, one of the development centers of which is located in Russia, presented a new solution for an advertising platform. During its development, we used our own technology of indexing multimedia and textual information.
The uniqueness of the service lies in the ability to automatically select advertisements depending on the content of the visual content of web pages. In this case, the presence of text descriptions is not mandatory. The system analyzes the content of images placed on the page, detects the objects found and determines the appropriate advertising theme. Thus, based on the results of image analysis, the system determines the user's area of interest or the subject content of the web page. This allows you to place on the site almost perfectly relevant advertising information. So, when detecting images of cars, the system will offer the user the services of selling, insuring or lending cars.
Content processing on the websites of publishers is continuously performed on the company's servers.
')
The presented platform opens up new online advertising opportunities that are associated with the use of traffic generated by users. Any web services and sites that host visual content - photo hosting and photo albums, social networks, blogs and other services, including mobile - get a unique opportunity to monetize photos and videos posted on resources. In turn, advertisers receive an effective advertising campaign management tool that allows you to broadcast advertising messages directly to the target consumer.
The solution is currently being proposed in Russia.
Source cybersecurity.ru/net/118779.html
Source: https://habr.com/ru/post/116431/
All Articles