Google Launches AdWords Video Player
March 24, Google announced the emergence of a new format for the presentation of AdWords ads - "Media Ads".
Now, when you enter a request in AdWords, not only a text ad appears, but also a video.
When you click on an ad, it appears in the center of the screen on a translucent background, according to experts , occupying most of the user's mind and thus becoming more effective.
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At the moment, Google is experimenting with the described issue when searching for movies, but in the near future plans to expand the use of this method to all suitable advertising segments.
Now, when you enter a request in AdWords, not only a text ad appears, but also a video.
When you click on an ad, it appears in the center of the screen on a translucent background, according to experts , occupying most of the user's mind and thus becoming more effective.
')
* The picture needs to be done even more to feel the power of the proposed method.
At the moment, Google is experimenting with the described issue when searching for movies, but in the near future plans to expand the use of this method to all suitable advertising segments.
Source: https://habr.com/ru/post/116299/
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