The phenomenon of Angry Birds and the sad future of gaming consoles
One of the leaders of the company-developer Angry Birds predicts the decline of the era of gaming consoles. The director of marketing for the Finnish company Rovio Mobile, Peter Westerbaka (Peter Vesterbacka), was very pessimistic about the future of the companies that develop such games. According to him , the business model of companies like Nintendo is dying.
Today, I am convinced the marketer of Angry Birds, the main innovations in the game world do not come from development giants like EA or Ubisoft, but from small niche developers such as his company.
Westerbaka drove around the awkward pricing model used in console games. Compared to 99-cent mobile games, the cost of a game for a PC or game console can be as high as fifty dollars. At the same time, he acknowledged that mobile games still have to find the optimal price model instead of the existing one.
Westerbacki’s comments appeared a short time after the performance of Nintendo’s executive director Satoru Iwata, who, at the big Game Developer’s Conference, called on developers to avoid copying popular mobile games like Angry Birds and Farmville. He didn’t mean copying the plot, but developers ’care for fashionable mobile and social platforms:“ Yes, mobile games are cheaper to develop, but how much profit will they bring? ”Iwata asked, hinting at the extremely low cost of mobile games, some of which are generally distributed free of charge.
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Angry Birds puzzle game was released in December on the Apple iOS platform, after which it became one of the 2010 phenomena in the game world. To date, more than 12 million copies have been sold through the App Store alone, and the total number of downloads on all platforms has exceeded 100 million. At the same time, the development budget of the first version is estimated at about 100 thousand euros, and the period is less than a year.
The crazy idea of ​​shooting birds at pigs was born to Finnish designers during world hysteria around the swine and bird flu.
Today, I am convinced the marketer of Angry Birds, the main innovations in the game world do not come from development giants like EA or Ubisoft, but from small niche developers such as his company.
Westerbaka drove around the awkward pricing model used in console games. Compared to 99-cent mobile games, the cost of a game for a PC or game console can be as high as fifty dollars. At the same time, he acknowledged that mobile games still have to find the optimal price model instead of the existing one.
Westerbacki’s comments appeared a short time after the performance of Nintendo’s executive director Satoru Iwata, who, at the big Game Developer’s Conference, called on developers to avoid copying popular mobile games like Angry Birds and Farmville. He didn’t mean copying the plot, but developers ’care for fashionable mobile and social platforms:“ Yes, mobile games are cheaper to develop, but how much profit will they bring? ”Iwata asked, hinting at the extremely low cost of mobile games, some of which are generally distributed free of charge.
')
Angry Birds puzzle game was released in December on the Apple iOS platform, after which it became one of the 2010 phenomena in the game world. To date, more than 12 million copies have been sold through the App Store alone, and the total number of downloads on all platforms has exceeded 100 million. At the same time, the development budget of the first version is estimated at about 100 thousand euros, and the period is less than a year.
The crazy idea of ​​shooting birds at pigs was born to Finnish designers during world hysteria around the swine and bird flu.
Source: https://habr.com/ru/post/115934/
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