Social Media Optimization smart use
This idea did not let you sleep all night, I share it with you.
Let's start with the concepts. What is Social Media Optimization? (in Russian, optimization of the site for social media in order to attract traffic to the IMHO site)
Many websites have communities in several social networks. networks.
')
On the site pages are placed a block with a bunch of links to them.
Often transitions to communities this gives little, for several reasons. I propose to improve the situation.
Idea
Why not use the source of traffic to the site (referral)? Knowing where a person came from (Yandex, Google, VK, OK, Mail.Ru, LJ, LI, etc.) show him a block with a representative office (community, widget) on the traffic source pages. I show on the fingers.
Example for http://ovkuse.ru
About block design.
It should be in a prominent place, with the traffic source logo (guaranteed ctr above)
It is important to understand that the user is convenient to absorb content in your favorite social network. It is comfortable. Come to his "house", and there he will decide whether to move to a resource.
Development is not complicated like functionality. By the end of the month we are releasing on ovkuse.ru
I will take everything, keep you informed.
PS
The note will be interesting to beginners.
How to create widgets
wdgt.yandex.ru/add/?type=rss
code.google.com/intl/en/apis/gadgets/index.html
Let's start with the concepts. What is Social Media Optimization? (in Russian, optimization of the site for social media in order to attract traffic to the IMHO site)
Many websites have communities in several social networks. networks.
')
On the site pages are placed a block with a bunch of links to them.
Often transitions to communities this gives little, for several reasons. I propose to improve the situation.
Idea
Why not use the source of traffic to the site (referral)? Knowing where a person came from (Yandex, Google, VK, OK, Mail.Ru, LJ, LI, etc.) show him a block with a representative office (community, widget) on the traffic source pages. I show on the fingers.
Example for http://ovkuse.ru
- A user came from issuing Yandex, telling him: "Be aware of new recipes, install a widget on the Yandex home page." The widget is a direct link. Similar for Google.
- A user came from Vk, telling him: "Subscribe to our Vk page." Similar for all soc. networks.
- A TW user came saying to him: “Follow our Twitter accounts”
- A user came from LI, LJ telling him: “We have a diary on LI, LJ read, comment, subscribe”
About block design.
It should be in a prominent place, with the traffic source logo (guaranteed ctr above)
It is important to understand that the user is convenient to absorb content in your favorite social network. It is comfortable. Come to his "house", and there he will decide whether to move to a resource.
Development is not complicated like functionality. By the end of the month we are releasing on ovkuse.ru
I will take everything, keep you informed.
PS
The note will be interesting to beginners.
How to create widgets
wdgt.yandex.ru/add/?type=rss
code.google.com/intl/en/apis/gadgets/index.html
Source: https://habr.com/ru/post/115871/
All Articles