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"Likes" on Search@Mail.Ru

Hi, Habr!
Perhaps some of you have already noticed that since Friday when searching the Internet, some results in issuing a Search .@Mail.ru search began to be marked with the following icons:


I would like to tell you what it is, how it works and why it is needed.


More and more users are sharing links to interesting news, articles and websites, using the like buttons from social networks. The more interesting the material, the more people share links to it.
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We, on Search @ Mail. Ru for the first time in Runet, decided to use it to improve the quality of the search and began to show informers with the number of "likes" for the pages found in the search results. Such information can help in choosing the most interesting and useful content.

We offer you to watch a small video about how it works:


For example, Anya wants to share interesting news about the Prado exhibition at the Hermitage with friends. To do this, she clicks on the "Share" button on the website of the news agency and adds a comment. Now all her friends in My World will see her message. Her friend Sasha comes to her page on the social network “My World” and sees a link to the news about the exhibition, which Anya posted. He also decides to share such an event and clicks on the "Like" button in the Sputnik@Mail.Ru toolbar. Now, at the request of the Prado in the Hermitage on the Search@Mail.Ru search engine, the link to this news will be marked with an icon of "My World" and a number indicating the total number of recommendations.

Information about the number of "likes" is available to all users of Search. Mail. Ru. At the request of users authorized in MyWorld.Ru, the recommendations of their friends will be displayed first.

According to our estimates, at present, from 20 to 30% of requests to Search.Mail.Ru are covered by “social” data that can be used to improve the quality of service. In our opinion, the integration of search engines with social networks is an interesting and promising direction that we will continue to develop, and will soon delight our audience with new useful services.

Mikhail Starov - Brand.ru Search Manager

Source: https://habr.com/ru/post/115776/


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