Non-standard - the key to our success. Clipart and copyipe is our fate.

Increasingly, standard texts of studios, agencies and other creative artists contain the word “non-standard”. In terms of frequency of use, it is inferior, perhaps, only to the word “creative”. Unfortunately, I did not have time to photograph three posters, each of which had the same photo of an unknown man with a mouth wide open and bulging eyes. One poster advertised hearing aids, the other a price reduction at one of the major appliance stores. I did not remember what the third advertised. But I remember that for the first time I saw this photo from a clip art four years ago. Since this unknown hero hasn’t advertised since then! The other day I met a real masterpiece of “non-standard”. Creative creations from the office of Creative Web Projects excelled, that's what they write:

Non-standard - the key to our success. Impossible at first glance, the task becomes realizable with the second. We can watch. Projects created by Creative Web Projects work.

Something seemed familiar to me. Very familiar. It seems that they creatively borrowed this text on the site of another studio:

Non-standard - the key to our success. Impossible at first glance, the task becomes realizable with the second. We can watch. Projects created by Notamedia are working.

If I hear from someone too much about the "creative", I understand that these people do not know how to sell advertising. Now, if I talk too much about “non-standard”, I ask what kind of photobank do the guys use. Practical advice for those who order advertising: require that you explain the origin of each used photo. You do not want your company to have problems in court? A big request, if someone sees an advertisement with that man, send it to me or tell me what kind of company is advertised and where the poster is placed. Source: Internet and marketing blog with your own hands