This note is in support of the “
Earn on Content ” post, in which I mentioned that one of the options for choosing a niche for creating a website could be a club about the upcoming model of a car.
It so happened that in the summer they decided to buy a car for his wife. Trains, watched, compared.
The choice fell on Sandero Stepway. Production of the car started in January of this year. Model is new, it was interesting to dig information in the network. As a result, many materials were collected and I decided that they could be useful to other people.
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So there was a blog about Renault Stepway.
Work on the site took 4 days. I want to share with you a description of the work process and the results of its attendance.
Analysis
- domain purchased from remaining free: stepwaysandero.ru
- waiting rating analyzed
- reviewed all the specialized resources and forums for this particular configuration
- analyzed the possible amount of audience
Collecting materials
- studied forums on controversial issues and reviews of the owners
- view all information on test drives
- made a squeeze out of all the information on: technical characteristics, equipment, accessories, crash tests, reviews of the owners, photo galleries
Site structure
The collected materials were divided into groups. As a result, the site structure was very simple.
Static pages:- Specifications with photo gallery
- Complete set (in the form of car parts cut out from photos and descriptions to them)
- Information about the site
Blog sections:- Personal experience
- Crash tests
- Accessories (tuning)
- Opinions and reviews
- Maintenance
Engine
WordPress was chosen for a quick start. Not because I love him very much, but on the basis of the objectives of the project and ease of management.
Design
Long chose. Almost all day. As a result, I stumbled upon a very nice
media theme for WP.
I “dopilivat” her the rest of the day under the desired look and location.
Internal optimization
The selection of queries for internal optimization was quite simple. They are
not so much in RuNet.
After digging through several forums on this model and reviewing the rules that did not forbid discussing third-party sites, I received the first feedback and a small influx of visitors.
A week later, the site came up in search engines due to well-designed materials and competent structure, as well as little competition on the topic. And links on the web to it began to appear already natural.
Additionally, a couple of days ago, we installed the paid Invision Power Board engine (I have long wanted to experiment) and fill it out with friends.
Briefly about the result
The site was indexed by search engines about a week and a half ago.
AttendanceSourcesBounce rateRegionsAs can be seen from the graphs - the main influx of visitors - from search engines, the bounce rate is still slightly above average, and attendance is steadily growing.
It’s too early to talk about earnings, but there are two main options:- contextual advertising
- sale site club amateurs
Total. It is clear that if it were a bit more complicated project, it could take a month to create it.
Analysis and search for an unoccupied niche in RuNet, quick start and attentive attitude to the expectations of the target audience (preparation and design of information) = success.