Catalog Softline-direct can be read on the iPad

We are trying to keep up with the times, and were among the first in Russia to use the Adobe Digital Publishing Suite to digitize our software catalog. Now, any iPad user can download a free shell to the Apple Store, to which a catalog will be added every month.

It should be noted that we had been going for a long time to this peculiar revolution - digitizing content and preparing it for viewing on the iPad screen is one of the least problems, with the Adobe package this is truly a revolution. The biggest problem is the conviction of the management of the company that this channel is effective and necessary. We made it :)

Now it is a fairly simple product, without 3d bells and whistles and videos, as it is, for example, in the Wired magazine, but in the future - not to leave.
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Do you think there is a future for this format?