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As the Cossacks video filmed

I try not to let anything pass by. Everything that makes me feel strong, I try to write down, remember or remember ...

A year ago, I was struck by videos of officials and Santa Claus. I was so amazed that I showed them to all my friends and acquaintances. Liked the clear message in a great and tasty wrapper. I dug in and found the Trailer Studio that made them. Recorded and forgotten ...

When at the announcement of the project in August, I received negative reviews about my video, which I recorded personally from the 20th take - I realized that it was time to change the situation. The first thing that came to mind was to turn to the creators of those commercials.
')
Here's what we got:



Under the cut - the emotions of the creation process, cost, time and details



I can immediately say that I am a fastidious and meticulous customer. I consider that I have my clear vision, and I slaughter everything on the way that does not suit me.

What I wanted to achieve:

- Shove the maximum useful information in the minute video
- dynamically and easily submit information
- cause user interest in our products

What we got in numbers:

- 3 scenarios provided by the studio (1 most interesting was chosen)
- 1 remake of the video from scratch (at the initial stage) - the angle was chosen incorrectly for a small window size
- 2x language video with the ability to add new languages ​​(priceless)
- 2 times recorded announcers (because of my school with the lyrics)
- more than 2 months of interesting work and discussions
- a little more than 100,000 rubles the cost of the video (I will not vouch that they have not changed the price tag now)
The result: the figure of 100 010 + tons of positive work and result

Our video really had a lot of changes and iterations, right up to redoing from scratch and dubbing the dubbing. We were pleased with the patience and willingness to make changes to the video.

In general, well done! Thanks to everybody, you're free: )

PS: ahead of the questions about the domainer and the screenshot screenshot - I confess that they have delayed. Slightly shifted priorities, but not forgotten and not abandoned. Dopilivanie took more than they thought. I am sure you will like it. Domayner will be this week ...

Source: https://habr.com/ru/post/115404/


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