Does the BBC invest in Runet?

The BBC will allocate about $ 660 million for the development of its own Internet projects and acquisitions abroad. The top priority areas will be the creation of social networks, as well as support for existing web resources. Experts do not exclude that for the British giant assets of Russian Internet companies may be attractive.

A significant part of the BBC funds will be used to create social networks, most of which will be more or less based on television programs or print publications of the holding, The Guardian writes.

It is also important that a number of sites will receive additional funds for development. Among them are BBC Good Food, as well as Top Gear, based on the eponymous popular TV show for car enthusiasts. It is assumed that the sites will become more interactive, the possibilities for communication between users will significantly expand.

The acquisition will be carried out by the commercial division of BBC Worldwide, which will receive part of the funds. Experts believe that among the possible acquisitions of the BBC may be Russian online resources. “In RuNet there are no large-scale projects like social networks. One of the most noticeable phenomena so far remains the "Soup". At the same time, the Russian Internet market is booming, and not much behind the Western one. It is very attractive for Western investors. Obviously, first of all, the possible acquisitions of the BBC will affect European countries, it is unlikely that the holding will enter the American market, ”IKS-Consulting believes.
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In IK “Finam” consider that the sum of $ 660 million is very essential for the development and purchase of information resources. “It is obvious that a significant number of acquisitions will not follow. For example, in the US, serious Internet projects cost at least $ 50 million. In Russia, there are a number of promising, interesting and independent projects, including in the media field, which may be attractive to a British company, for example, Vzglyad, consider Finame.

Source: Cnews