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Russian sites are recognized as the best by FWA

The Red Keds Creative Agency once again proved that the Russian web-art can compete with the Western; two sites developed by the Agency won the title SOTD (website of the day) in the British project Favorite Website Awards, which presents the most spectacular and high-quality flash-sites from around the world. The favorite site becomes the first site of the day (SOTD); at the end of the calendar month, the site of the month (SOTM.) is selected from the sites of the day. 12 sites of the month at the end of each year participate in the People's Choice contest - People's Choice Award (PSA), and the winner becomes the site of the year (SOTY).

The awards were awarded to two sites developed by the Agency: Converse Russia ( www.converserussia.ru ) and Honda CR-V ( www.crvrussia.ru ). The first site is a promo site for fans of the Converse brand; young people who follow the release of new things and who are attracted by the general style of the absolute recklessness of this brand. Each of the sections is a separate story, where none of the scenario lines has anything in common except for the style of the decision and the emotional atmosphere. The main design idea of ​​this panoramic site is the emotional impact of different elements on a person individually and the whole picture.
The second winner site is the Honda CR-V promo website (www.crvrussia.ru). The main task was to show the CR-V as a modern crossover capable of overcoming any obstacles of the past and the future, and which fits into the different atmospheres of city life. The design idea of ​​the site is based on the assembly of both the machine itself and the panoramas in which it is present, thus symbolizing the compatibility of the machine with the panorama presented. The site visitor is a city dweller of 25-40 years old, who constantly moves around the city, has an idea of ​​Russian road problems, and most importantly, Honda’s ideological spirit is no stranger to it.
All Agency websites, including Converse Russia and Honda CR-V, are made entirely by Agency staff, have the author's design, software shell, sound and information on the websites.
The project manager of the Red Keds Creative Agency Vasily Lebedev : “It is always pleasant to receive an independent assessment of the results of our work, especially when it is so high, because our sites have received one of the most prestigious awards. Such awards help us develop, set new goals. Thanks to the FWA, we met a number of Western companies, acquired new international contacts and continue to improve in the direction of promotional sites to conquer new heights. ”
BusinessMix.ru

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Source: https://habr.com/ru/post/11526/


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