We have solved the secret of Yandex, or how the new search results algorithm works

We are an advertising agency. We do a lot of things, including promoting websites, especially in Yandex. Yandex has been living under strange laws for the last month or two, which can be described like this: buggy, sausage and does not recalculate TIC. No one really understands what is happening - the sites drop out of the search, run back and forth in a dozen, as if they are playing tag games, etc. Popular opinion believes that Yandex is preparing to introduce into the battle a new ranking algorithm, but whether he introduced it or not, it is not clear.



Our job is to look at the search results and understand what is happening there and why. We especially love the request to create websites - our corporate website lives there in the top ten. And here we are looking and trying to realize what is being done on the example of at least us.



Observation times: it became unclear when the normal search results, and when - a search glitch.

')

Observation two (pleasant): it became clear when the search glitch. From about Monday to Wednesday. Moreover, when the glitch - we rise to a couple of positions (which is important within the first TENS). By Thursday, the glitch passes, we fall, the mood deteriorates. By the weekend, there is neither the strength nor the desire to look, on Monday - everything is again. So already three weeks.



Corollary: when the search glitch - two or three sites randomly drop out of the issue for two or three days. Apparently, they are being certified by Yandex =))



All this is very strange and it is not clear why. But today it dawned on us - this is a new GENIAL algorithm for Yandex !!!



Its meaning is this: it has in its top ten not ten, but FIFTEEN sites. They just take turns in the top ten: standing and standing - take a rest for a couple of days. =)



By the way, the idea is not new: both banners are so twisted, and billboards.