YouTube buys online TV company

Yesterday, YouTube service management announced the acquisition of Next New Networks, a web-TV company. The purchase is made to "improve the content of the service YouTube." The acquired startup is based in New York, and has been operating for a couple of years, having gained sufficient popularity among young people who watch shows and TV shows on the Web.



The company Next New Networks, according to its representatives, has created a powerful web platform that allows you to serve more than two billion videos that are popular with 6 million subscribers. In general, a really good startup, perhaps with its integration into the YouTube platform, we will get even more interesting content.

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Currently, YouTube is planning to use the acquired platform to conduct experiments and develop innovative technologies. Successful experiments will be used for implementation on YouTube itself. Now developers are planning to continue the development of a technology platform for content creators, trying to create more opportunities for the publication of high-quality content by individual users and entire companies.



As in most similar cases, the details of the transaction are not disclosed. By the way, the YouTube leadership stated that it was not going to start creating content on its own, Next New Networks platform was acquired in order to provide more opportunities for video content creators.



Now YouTube is trying to improve both the range of functions available to users and the quality of content published by users and publishers on the service.



Via yahoo