Content farms suffer losses due to a change in the Google search algorithm

Recently on Habré there was news that the search engine Google has changed the search algorithm, "sharpening" it to fight with sites that distribute poor-quality content. In principle, Google has long declared an informal war against content farms; even an extension has been created to take into account the opinions of users about the resources they visit. However, the change of the algorithm seems to really reduce the issue of resources with poor quality content. In any case, one of the largest web content resources, the “human” search engine Mahalo, announced a reduction of 10% of employees. In addition, the company temporarily ceases cooperation with freelancers. Why? Details - in continuation.



So, in the official appeal of the head of Mahalo Jason Calacanis, sent out to all employees, says that the company is forced to take such unpopular measures due to a significant reduction in traffic on the site. As a result, of course, the revenues of a company that previously flourished are falling. It should be noted that one of the ways out of the situation, according to Calakanis, is the relentless improvement in the quality of content created by employees.

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The resource itself is something like a “human” search engine and knowledge base. Not so long ago, the resource announced that a new opportunity is being introduced for those who want to earn extra money - the publication of various articles, materials that answer the questions of resource users, can bring a small income to freelancers. As we see, the company had to part with this method of attracting employees.



Previously, Mahalo has repeatedly been criticized for “black” SEO techniques, for example, publishing hundreds of pages of content with similar subjects. In addition, thousands of articles of this resource are poor quality, they do not carry almost no semantic load, being “sharpened” exclusively for receiving traffic from search engines. Well, such a situation can really serve as a lesson for unfortunate optimizers and for those companies that create a huge amount of SEO text that does not carry any useful meaning. True, the largest content farm, Demand Media, was recently valued at $ 1.5 billion in IPOs. I wonder if Google’s change will affect the price of the company?



Via yahoo