BFF.kz - review of the first month of the online store

Today we have a second month and we are going to tell with a partner ( rustem_karymov ) what was interesting with the bff.kz online store from January 28 (launch day) until today.

I note immediately that we did not expect such active sales for the first month of work, and especially that the first purchase will occur in -1 day (yes, in minus the first day).

We were preparing to start on Friday, January 28, while on Thursday, January 27, they called me on a mobile phone and asked if we had a delivery in Almaty and how to buy an Apple Adapter on the monitor. I was a little surprised by the call and clarified how we got out. It turned out that they found through Google. On the same evening, we delivered the goods and started sales to bff.kz - the day before the official opening!
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The first day brought us 971 users and the periodic shutdown of the site due to excessive load on the Russian server. As a result, we moved to a local hosting and if it does not fall today, then we will stay on it.

As promised, we try to provide excellent service and expand the range. From the day of launch, we had MacBook Pro, Apple keyboards, headphones with a microphone for iPhone, and very soon we are waiting for the first batch of Amazon Kindle readers, while dozens of first customers, including residents of Almaty, Astana, Aktobe, Pavlodar and Karaganda.

2 weeks ago the main page was changed - now we have collected the top 8 products in the most prominent place.

After careful analysis, we chose the courier service. Naturally, this was not Kazpost and we are unlikely to use it this year. Reliable delivery on time, in person, and moderately priced is what we provide to our bff.kz friends . The most expensive delivery cost does not exceed 2000 tenge. Speaking about logistics, I want to note that we cover part of the cost of it at our own expense, that is, for us the cost of shipping to a particular city is more expensive than for bff.kz customers.

This is a nice bonus for friends that you didn't even know about.

Considering the sociality of “Best for friends” - we opened groups on Facebook and Vkontakte , where over the first month more than a hundred fans appeared in total. Consultations, answers to questions on all possible channels of communication (social networks, mail, messengers, telephones) is a common thing for an online store, opened on January 28 in 2011.

During this time, bff.kz was mentioned in a local video podcast, rustem_karymov was invited to conduct our own e-commerce heading in the “ Board of Directors ” magazine, we consulted several starting web projects, and also received an invitation to speak at BarCampCA 2011 in the professional presentation section .

Our goal is to build a civilized online store, transparent to customers and open to communications. We are a kind of reality show, ready to show everything we live and what steps we are taking for development. Have questions - ask - answer!