Web analytics from Avinash Koshyk

This Avinash Koshik is the author of the popular blog Occam's Razor , an independent consultant and the anatilic apostle of Google. Avinash is a frequent guest and speaker at conferences such as the Emetrics Summits (international web analytics conference), which has been running since 2002 and Ad: Tech , in addition, he is constantly quoted in the media as a web analytics expert. A video of it is published on the official Google Analytics blog.

Many people think that they are engaged in web analytics, but looking at reports in Google Analytics is not analytics. This is a report or report, call it what you want, but it is not an analyst! The number of views per person is not an indicator. For example, a large number of views on the site may mean that the visitor is not interested in the content on the site, but speaks of poor usability and the visitor simply can not find the necessary information.
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Avinash on his blog tells how to separate the grain from the spitting in a huge amount of data obtained by systems like Google Analytics. And here is the translation of his lessons.

If you want to create successful web projects, then you need the right web analytics.