"Up!" - from heaven to earth
About this book not so long ago told VitaliyACTIVITI ; I looked at her in my own way.
If you are interested in entrepreneurship, you probably paid attention to Inna Kuznetsova’s book “Up!” . She came out not so long ago, and many respected people have already appreciated her worth.
I see three reasons. Identity of the author - no joke, vice president at IBM, and yes even our compatriot! Literate advertising campaign : not intrusive, but intelligible - it was difficult for the target audience not to hear about this book. And the main reason: the book is literally crammed with useful information .
')
These are not theories about building a career, and certainly not the motivation to accomplish and achieve what one is capable of. This is practical advice on how to work: what and when to do, how to talk with the boss, how to communicate with colleagues. Tips taken from their own experience in the corporation. What is especially important for Habr - IT Corporation.
Somewhere a book reads like a production novel, somewhere like a textbook. And I must admit: closing the book, I thought that the 480 rubles that the publisher asks for it is too cheap. Because any theory about labor is a priori controversial thing. And “Top!” Is a practice, weighty, rough, visible. Neither mother-housewife, aunt-accountant, nor university lecture notes will tell about her.
And here we return to the header.
Read, young and ambitious "geek", this book and ask yourself - can you plow all your life as Inna Kuznetsova plows? And far from being a fact that with the same result. And a little "can" - do you want? It is clear that without effort you cannot pull out a fish ... But is it worth trying to catch the golden one?
This is the look of a man who loves to work and loves to rest. More hardworking personalities will surely see their own in this book: they will find both motivation and inspiration. And it should be so, because “Up!” Is life as it is. Nobody promised that they would like it, but you need to try.
"Up!" On the website of the publishing house "Mann, Ivanov and Ferber" (there are excerpts from the book and a selection of reviews and reviews on the page)
If you are interested in entrepreneurship, you probably paid attention to Inna Kuznetsova’s book “Up!” . She came out not so long ago, and many respected people have already appreciated her worth.
I see three reasons. Identity of the author - no joke, vice president at IBM, and yes even our compatriot! Literate advertising campaign : not intrusive, but intelligible - it was difficult for the target audience not to hear about this book. And the main reason: the book is literally crammed with useful information .
')
These are not theories about building a career, and certainly not the motivation to accomplish and achieve what one is capable of. This is practical advice on how to work: what and when to do, how to talk with the boss, how to communicate with colleagues. Tips taken from their own experience in the corporation. What is especially important for Habr - IT Corporation.
Somewhere a book reads like a production novel, somewhere like a textbook. And I must admit: closing the book, I thought that the 480 rubles that the publisher asks for it is too cheap. Because any theory about labor is a priori controversial thing. And “Top!” Is a practice, weighty, rough, visible. Neither mother-housewife, aunt-accountant, nor university lecture notes will tell about her.
And here we return to the header.
Read, young and ambitious "geek", this book and ask yourself - can you plow all your life as Inna Kuznetsova plows? And far from being a fact that with the same result. And a little "can" - do you want? It is clear that without effort you cannot pull out a fish ... But is it worth trying to catch the golden one?
This is the look of a man who loves to work and loves to rest. More hardworking personalities will surely see their own in this book: they will find both motivation and inspiration. And it should be so, because “Up!” Is life as it is. Nobody promised that they would like it, but you need to try.
"Up!" On the website of the publishing house "Mann, Ivanov and Ferber" (there are excerpts from the book and a selection of reviews and reviews on the page)
Source: https://habr.com/ru/post/114628/
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