Automated AdWords rules, turn on the robot
On February 17, Google made automated rules available to all users of the AdWords system.
The main purpose of this function is to transfer a significant part of routine operations to optimize advertising in the system to the car, as well as add alarm functions to launch pending changes at a specified time.
With the automated rules of Google AdWords, I managed to play even before a wide release in the account of the advertiser's western client.
Then he meditated in front of the monitor, trying to understand what functions the machine is capable of performing.
And what I then naditodiroval you can learn from under the kata.
How it works: the system with a specified frequency (at the appointed hour (hours) daily, once a week, once a month) can check whether the specified condition has been met. And if the condition is fulfilled, it can take a predetermined action on this matter.
For example, at the campaign level, conditions may include combinations of factors:
1. The budget spent for a specified period of time;
2. Average cost per click;
3. Average cost per conversion.
')
Acting on this can be different:
1. Disable and enable campaigns;
2. Change the campaign budget (increase and decrease).
Actually, along with the release for everyone, I set up the following rules for campaigns of the online store wikimart.ru:
1. To increase the cost of the phrase by 60% up to 40 rubles, in case yesterday there was at least one conversion on the phrase.
2. Suspend the ad groups, if over the past 30 days they have not resulted in a single conversion, and have spent over 900 rubles on themselves.
3. Suspend the ad groups if their average conversion cost has risen above 1,100 rubles in the last 30 days.
All rules are executed daily at night, and a message is immediately sent to the post office with the results of processing.
If I find there are suspended campaigns - I’m already making a detailed decision in each specific case - what needs to be done in order to correct the situation for a particular product.
Well, some tips, hostess note:
- Check the filtering conditions using the preview function each time you create a new rule;
- When ordering actions to increase the budget or the cost of a click, always set the maximum threshold;
- The test execution time can be set only once, but nothing prevents you from creating several checks;
- Now you cannot edit the created automatic rules, you can only stop them or put them in the deleted state;
- Carefully follow the performance of fresh rules;
- If you add salt to water, it will boil faster.
It is also convenient to disable and enable announcements dedicated to specific holidays and dates.
PS A day earlier, Yandex.Direct has refined the functionality of its statistics service www.seonews.ru/events/detail/122235.php ;)
The main purpose of this function is to transfer a significant part of routine operations to optimize advertising in the system to the car, as well as add alarm functions to launch pending changes at a specified time.
With the automated rules of Google AdWords, I managed to play even before a wide release in the account of the advertiser's western client.
Then he meditated in front of the monitor, trying to understand what functions the machine is capable of performing.
And what I then naditodiroval you can learn from under the kata.
How it works: the system with a specified frequency (at the appointed hour (hours) daily, once a week, once a month) can check whether the specified condition has been met. And if the condition is fulfilled, it can take a predetermined action on this matter.
For example, at the campaign level, conditions may include combinations of factors:
1. The budget spent for a specified period of time;
2. Average cost per click;
3. Average cost per conversion.
')
Acting on this can be different:
1. Disable and enable campaigns;
2. Change the campaign budget (increase and decrease).
Actually, along with the release for everyone, I set up the following rules for campaigns of the online store wikimart.ru:
1. To increase the cost of the phrase by 60% up to 40 rubles, in case yesterday there was at least one conversion on the phrase.
2. Suspend the ad groups, if over the past 30 days they have not resulted in a single conversion, and have spent over 900 rubles on themselves.
3. Suspend the ad groups if their average conversion cost has risen above 1,100 rubles in the last 30 days.
All rules are executed daily at night, and a message is immediately sent to the post office with the results of processing.
If I find there are suspended campaigns - I’m already making a detailed decision in each specific case - what needs to be done in order to correct the situation for a particular product.
Well, some tips, hostess note:
- Check the filtering conditions using the preview function each time you create a new rule;
- When ordering actions to increase the budget or the cost of a click, always set the maximum threshold;
- The test execution time can be set only once, but nothing prevents you from creating several checks;
- Now you cannot edit the created automatic rules, you can only stop them or put them in the deleted state;
- Carefully follow the performance of fresh rules;
- If you add salt to water, it will boil faster.
It is also convenient to disable and enable announcements dedicated to specific holidays and dates.
PS A day earlier, Yandex.Direct has refined the functionality of its statistics service www.seonews.ru/events/detail/122235.php ;)
Source: https://habr.com/ru/post/114255/
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