Google will spend millions of dollars on improving the quality of YouTube content

Recently, representatives of the YouTube service announced their desire to improve the quality of video content by creating new channels. These channels, according to the plan, will be conducted by the most famous representatives of Hollywood and other celebrities - in general, something like the official representation of stars of famous representatives of cinema / TV on YouTube. So far, the amount of the proposed fees is unknown, but some sources report that the corporation is ready to allocate $ 5 million per channel.



Service management believes that short shows (no longer than 3 minutes) will be the most attractive for the viewer, in which all these famous people will talk about their profession or do their usual work. For example, the Bear Grylls (yeah, he eats all the nasty things to the joy of the audience and teaches survival) can tell YouTube how each program is created. Or it could be the host of a cooking show that shows off its talents on YouTube.

')

According to a source close to the leadership, “the general idea is to create a wide range of high-quality video content, and as a result, viewers, advertisers, and invited participants will be satisfied”. In general, the idea is really interesting, especially since the amount of reward for invited celebrities is considerable - everyone should try for the glory.



In total, it is planned to invite about 20 famous people, and about $ 100 million will be spent on the entire campaign, which, you agree, a considerable amount even for Google. As planned by the service management, such a move should not only attract more viewers, but also initiate the creation of high-quality content by members of the YouTube community. After all, until now, the bulk of the entire video uploaded to the service is not very high-quality videos with a demonstration of cats and children , a very small part of which is really of interest to visitors.



Via nymag.com