Forbes.com digital marketing manager Denis Pinsky
posted a topic on the Google Webmaster Help forum. He quotes a letter from Google reporting a violation
of Google’s quality standards that prohibit participation in link exchange schemes. In this regard, according to the letter, the site has been downgraded by Google. The standard notice contains instructions on how to correct the violation and where to file an application so that the fine is removed.
Denis asks at the forum: “Could you show where exactly the paid links are present on the site?”.
The answer did not keep waiting. He was shown these links right in the discussion thread, and Michael Arrington and TechCrunch also
mocked : they say, the next time before complaining, do not forget to erase the evidence.
At this point, the page with paid links has already been deleted. But it is characteristic that this is not the first time that Forbes goes down in issuing Google. The first time was
in 2007 .
')
Forbes magazine has already published an
official commentary on this unpleasant story. They say that they used to really sell links on the site through a partner, but now they don’t do it. After the
redesign, there was not a single paid link left on the site, and this incident occurred due to an error when some pages of the old design (including the one pointed out by Arrington) were accidentally left in the public domain.
It should be added that buying links in RuNet is considered to be a completely normal way of promotion, and even authoritative media outlets, such as
Interfax , and websites of state organizations are selling.