Watch from Neotsu

- Comrade ensign, what time is it?
- Ten divided by twenty-six.
(old army joke)

How to see the time? How to feel his move and his new rhythm? How to try to be a little ahead of him?

1997, London. A young man casually glances at the facade of an office building where the clock is located. And freezes, struck by the thought that came to mind that just would not scare the thought! - now in his head was born a new world, a new aesthetics and a new time. “Well, well ...” he mutters to himself, frantically drawing a sketch on a napkin. So a new design word was born - NOOKA .
')


The young man was called and called Matthew Worldman. Today he is a guru of modern design, the author of numerous revolutionary developments in the field of visualization, a laureate and a student of the most prestigious competitions of modern design and art that cannot be accurately counted, the creator of the famous laboratory Berrymatch Studio. And the very first collection of watches that was born in the head on the island is now represented in the Museum of Modern Art as a worthy exhibit illustrating a new way to look at the world and a new way to perceive the world.

Guess what time is it on the clock? :)