A new content payment system from Google is introduced.

Google Inc. yesterday announced the launch of a new service - a payment system that is “sharpened” for various publishers of content, as already reported on the site . I offer some more detailed information about the new Google service. So, through this payment system, called the One Pass , publishers will be able to receive a fee from readers for access to various content. At the same time, OnePass allows the publisher to independently choose the type of reader’s access to the content. This may be, for example, access to a specific article, or access to all materials of a publication for a certain period.



Publishers are able to set their own prices for customers. There is also the option of providing discounts - for example, many publications offer discounts to customers who subscribe to a print publication and plan to subscribe to access to electronic content. It is worth noting that the new content payment system from Google creates competition to similar service Apple. At the same time, Google takes only 10% of the commission for its services, but Apple requires significantly more - 30%.

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Google’s payment system is also much more open than Apple’s service. In any case, with the consent of the readers, Google provides publishers with names, passwords, attendances such user data as email address, name and other data. I repeat that this is only subject to the consent of the subscriber himself.



The reader can open the received content both on PC and on mobile devices, including communicators, tablets and other devices. To get started with OnePass, the publisher must register, get the embed code on the site, and provide Google with a list of materials for which the publisher wants to charge. Currently, the service has already been launched in the UK, Germany, Spain, Italy, Canada, USA and France.



Google's developers report that the purpose of creating a new payment system is to provide an open and flexible platform that continues the corporation’s commitment to support publishing, journalism, and access to quality content. Like First Click Free , Fast Flip and Living Stories , the new initiative is designed to allow publishers to distribute content in digital form without difficulty. Companies such as Axel Springer AG, Focus Online, Popular Science, Media General, NouvelObs have already joined the initiative of the corporation.



Via venturebeat + googleblog