Popular places to play mobile games: in the car and in the toilet
While Verizon started selling iPhones (there were no queues in stores), and Apple plans to sell more simplified and cheaper iPhones, for $ 200 without being tied to an operator, I want to present you a translation of an article about the speech of Travis Boatman, Vice President of EA Mobile (a division of Electronic Arts) in the DICE (Design, Innovate, Communicate, Entertain) Summit held in Las Vegas, and which he spoke about the main myths about mobile games. Here are 5 myths from a veteran mobile game with 11 years of experience:
Myth 1: People play mobile games on the go.
The truth is that users play mobile games at home 47 percent of the time. At home, it is easier and faster to download games through a home wireless network. About 12 percent of the time, users play games during the commuter migration (home-traffic-work / study-traffic-home). About 1 percent of users play games at airports. Users spend about 7 percent of their time on mobile games in the toilet, 14 percent at work, 3 percent at school, and the remaining 4 percent, they play games in other places.
Myth 2: Most mobile games are casual.
Casual games are like snacks before a meal, you play them when you stand in lines or in traffic to pass the time. But such large games as Epic's Infinity Blade and EA's DeadSpace are already beginning their ascent to the top of the tops and may soon take first place in it, which indicates that I already use smartphones and other similar platforms for serious games.
Myth 3: After writing a game, you can use it on all platforms.
Mobile platforms are multiplying and branching out. Each time the phone manufacturers change the resolution or screen size, this is directly reflected in the game development area. Developers need to adapt to innovations, making many versions of their games to work on all relevant platforms. In particular, developers with the Android platform have a very difficult time because of the large branching.
Myth 4: The brand does not affect the popularity of the game.
At EA, we are confident that only the name Need for Speed alone has helped this game to seize part of the market of racing games for smartphones. According to him, 8 out of 25 volume games for Iphone are brands.
Myth 5: It can not be better.
According to Botman, the mobile gaming market in the next three years will change a lot and we will see very big changes in this area.
Myth 1: People play mobile games on the go.
The truth is that users play mobile games at home 47 percent of the time. At home, it is easier and faster to download games through a home wireless network. About 12 percent of the time, users play games during the commuter migration (home-traffic-work / study-traffic-home). About 1 percent of users play games at airports. Users spend about 7 percent of their time on mobile games in the toilet, 14 percent at work, 3 percent at school, and the remaining 4 percent, they play games in other places.
Myth 2: Most mobile games are casual.
Casual games are like snacks before a meal, you play them when you stand in lines or in traffic to pass the time. But such large games as Epic's Infinity Blade and EA's DeadSpace are already beginning their ascent to the top of the tops and may soon take first place in it, which indicates that I already use smartphones and other similar platforms for serious games.
Myth 3: After writing a game, you can use it on all platforms.
Mobile platforms are multiplying and branching out. Each time the phone manufacturers change the resolution or screen size, this is directly reflected in the game development area. Developers need to adapt to innovations, making many versions of their games to work on all relevant platforms. In particular, developers with the Android platform have a very difficult time because of the large branching.
Myth 4: The brand does not affect the popularity of the game.
At EA, we are confident that only the name Need for Speed alone has helped this game to seize part of the market of racing games for smartphones. According to him, 8 out of 25 volume games for Iphone are brands.
Myth 5: It can not be better.
According to Botman, the mobile gaming market in the next three years will change a lot and we will see very big changes in this area.
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Source: https://habr.com/ru/post/113595/
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